What's the big business curse infecting many a business owner's mind?
"I can't think of anything new to write about"
And that's a curse that's spread right across the whole communication smorgasbord.
- The emails
- The ads
- The sales letters
- The campaigns
- The social media posts
- The special reports
- The blog posts
And when you internalise the fact that your communications really are the heart and soul, the lifeblood and profit centres of most business, the whole thing warrants close scrutiny.
Because guess what?
A bored and switched off customer or prospect, will go elsewhere in search of the good time feeling, in search of a better happier experience, in search of the difference making that makes all the difference.
And that means, a whole lot of customers will soon bail if prodded with enough boringness, and as such... will take with them their referral and residual value profit centres -- and yes... they'll align it to some other business!
So how can you inject the kind of newness, freshness, the joyful entertainment that enhances the readability factor inside your communications ...the very communications that'll have your customers and audience lapping up all you have to say and share? (And therefore, buy more from you, more frequently!)
Well, you do it by accessing your already existing content factory plant.
What?!!
That's right.
You need not go anywhere outside your sweet circumference in order to have you access the kind of material and content that'll bring the hordes to you.
That's because your content factory machine is already inside you.
More specifically...
It's all logged and lodged inside the recesses of your incredibly ample and squishily intelligent brain.
Now the key to getting to all that delicious content nourishment, is to jumpstart and trigger your brain into being that search and collect mechanism for you.
And how do you do that?
By prodding and poking it with a series of laser focussed questions.
Questions that'll help you uncover priceless, and an almost unlimited supply of money- making goody bars.
So what are some questions we can begin with that'll get the prodding into motion?
(And do remember, the answers to the questions can be used as material and content in multiple media formats).
Who has been your most obnoxious customer, and why?
What specific thing goes on in your industry they want no-one to know about?
What's the most absurd 'rule' in your industry that you want to see banished and crushed?
What do customers in your industry generally hate that the majority of businesses do a lot of?
What's been your most successful product?
What's one of the most priceless things about your business that you've taken for granted, yet have been hiding all these years?
What did you have to overcome to get your business to where it is today?
What's an admission that you want to make and clear the air with?
Who are your business and non-business inspirations?
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As you're most likely beginning to see, there's an endless amount of material locked up inside your brain, which, if released and poured into your communications, will bring that missing newness, freshness, authentic spirit and energy into your business.
And yes...
Your readers and customers will LOVE this difference making that you're choosing to make.
And don't let it stop here!
Keep going back to that content factory plant and pull out all those goody bars by asking all manner of the sane, mixed in with the wild, weird, unconventional and unorthodox questions that'll produce the kind of entertaining answers that'll be the profit making gold for you.
So let's ask that question again?
Don't have anything to write about?
On the contrary.
Do the above and you'll have a happy filled mountain of the stuff that you can sort, sift and apply to your heart's desire.
Want MORE proper email education that'll help you entertain more and help you sell more of your products and services?
