The (marketing) questions you DON'T ask, can't help you.

Your number ONE asset, is something you ALREADY own.

That being...

Your brain.

More specifically...

Your ability to ask and answer questions IS your number one asset.

Yet, most rarely use that skill to help them solve their most pressing problems or challenges... to ask those searching questions in order to diagnose what's not working well enough. 

And yet, the asking of questions and getting answers is part of the solution formula.

But that's not the end of it.

You've now got to act, you've got to practically do something with the answers you've got to the questions you've asked because of the problem or challenge you were in in the first place!

Otherwise...

You'll be back to square one -- having an unsolved issue, problem or challenge. 

Let's make this practical: 

What could be a possible issue you want answers to?

How about -- why is our ad or promotion not as successful as we thought it would be? 

Now if you're an Owner who simply believes that you can't find answers to that question, that or you believe the common canned answers given out by agency owners, consultants and practitioners who say things like...

Don't worry, the market is all messed up at the moment...

It's okay, we just have to run it several more times before we embed the message in the consciousness of the marketplace...

We'll just pay for a bigger sized ad...           

It's probably the time of the month that's caused it...

Give it time, we're building your brand here so it takes time to create the kind of results and awareness we're looking for.

Although response is on the seemingly low side, we're moving in the right direction as we've had great comments from people who loved the ad/campaign.

...then you're heading for more of your money to be flushed down the toilet. 

It's far more profitable for you to ask those difficult and not so difficult questions that'll help you get to the bottom of things so you won't have to repeat those mistakes and errors of judgement that had your ad / marketing campaign, flop.

So what kind of questions should you be asking?

Well, there are literally dozens of them. And in this post, I'll give you a few of them so you can use them and apply them to your marketing ads and promos you've recently created.

But remember, YOU have to generate your own answers to the questions and then, take the necessary practical action based on those answers.

The Questions:

Have we identified exactly WHO our ideal customer target is, and is it reflected in our ad?

What are the emotional hot buttons we are focusing on in our promo piece, and does it reflect the same emotions and pains that are currently being experienced in OUR marketplace?  

Does the headline of our promo hit the right core issue?

Is our ad promo entertaining and compelling?

Is there a specific response mechanism that's easily identifiable?

Are we making an irresistible offer for the product or service being promoted, and does it make the reader drool over what we're offering?

Is the ad, all things to all people (a one size fits all, promo)?

If I had to put my mother's life savings on the line in order to fund this ad, would I do it because of the quality of the ad/promo?

There's obviously more you can ask. A whole lot more.  

Facts are...

You could get even more microscopic with your questions and by doing so, you'll quickly un-earth a intel treasure trove that'll help you create the kinds of ads and promotions in the future that'll be of a much higher quality and standard than the ones you've been putting out. 

Questions.

They'll not only save your bacon, but they'll also help you build the kind of quality, insanely profitable business you've always wanted.

Keep on asking them.

Because remember --

The questions you DON'T ask, can't actually help you.

Want big marketplace advantage and fatter profits? 

Then be a masterful question asker! 

        

Want to know what questions to ask that'll get your Email Marketing game good 'n profitable?   
Sign up for the glorious answers, here.

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Your marketing and sales results are created by YOUR system

Very few people like hearing that THEY are the reason for their poor marketing results, poor profits, poor morale, poor anything.

Oh, they of course love the celebratory din and back slapping when things go well. When sales are up, when profits are rising. 

But...

When there's low morale, low sales, low profits, high misery?

Then quite naturally, everyone else is to blame for that!

The marketplace's erratic nature is to blame.

Rising costs are to blame. 

Poor marketing advice is to blame.

Competition is to blame.

Government red tape is to blame.  

Customer hibernation is to blame.

Higher taxes are to blame.

...

And yet.. 

Despite all the above happening...

The core central message remains: 

You created a business and marketing system that takes into account, or doesn't take into account, all those external happenings.

Want different money results?

Then create a different marketing and business system that'll solve those problems for you.   

Now what you can't do is just pray and hope that what you're currently doing from a marketing, lead generation, lead conversion, customer referral and customer retention system, will some how magically produce a different set of results for you than it's currently producing.

Can't happen.

Won't happen.

Trying to force different results with the same operating system is not going to end well for you or your business.  

Like hearing it or not.

That kind of thinking is reserved for non-adults. For the wandering, unfocussed mind. 

Because each system is PERFECT for producing the results it gets. 

And that's a productive framework question for you to apply to any aspect of your business that's coughing and spluttering. (Major hat tip to Steve Sanghvi, Chairman of Microchip for that insight)

Best thing you can do for your business at the start of 2023 that'll spread throughout the entire 12 months ahead?    

Put your business principles, your strategies, your tactics, your marketing systems, your ads, your emails, your promotional campaigns... everything... through the SS framework --

"is each system I'm currently running and operating for the above elements of my business, is it producing the kind of results I want?"    

And when you do that and when you apply that simple one-sentence process, you'll find in some areas, you'll get a definite and categorical NO to the question. 

The good news about that is now you've got something to work with. 

You've got a system that needs to be tweaked, tightened or even, overhauled and recreated.  

And that's how you begin to create different results.           

And 2023 is all about producing different results. 

Stay the same, and you'll soon be yesterday's news. 

So, let's hear the core message again - 

YOUR marketing and sales results are created by YOUR system. 

And EACH system is PERFECT for producing the results it gets. 

Hint: Begin creating a NEW set of systems if you don't like the results you're getting!

[Want to create the kind of systems and communications that compel, inspire and sell? Then sign up here and find out how to do that. And, you'll also get your FREE BOOK on how to write emails that get read, opened and bought from]