Let me destress your already filled-to-the-top marketing brain.
How?
By having you spin the following marketing wheel and see where the pointer lands for you.
HINT:
Wherever it falls, you're in the money.
Why?
Because EACH of the 12 is a proven tasty dish that'll make you happy and profitable.
But of course, only if you take the gift you get, and then apply it to your business, or to your client's business.
We'll do one a day for the next 12.
So.
Let's SPIN.
So where do we land?
Customer reactivation.
What's that?
It's looking at those customers of yours who haven't bought in a while (could be 6 months, a year, longer) and then, sending them a communication that has them be appreciated, acknowledged and cared for.
But we're not done yet.
Inside that communication, you invite them to take advantage of a special gift or offer.
That could be a money off voucher, a special intro price to a new item or service, a buy one get one free, a no cost consultation, a get this with that, a come in or click here for a special surprise gift.
Whatever you do, choose something.
And not only that, have it be something of delight and advantage to those portion of your customers who have fallen off the buying and communication merry go round with you.
Because guess what?
When you reactivate a customer to get back into the buying groove with you, not only will you make that first come-back transaction something your customer will love, but you'll start to get them into a frequent buying pattern with you.
And that means...
... you'll increase their lifetime value with you
... you'll increase their referral value with you
... you'll have gained a converted ambassador for what it is you sell and market.
The even better news about that?
Multiply out that referral and residual value by the number of inactive past customers you can now reactivate, and you'll find that you've been squatting like a mother hen on a fat number of golden egg assets. Assets that you can now mine and mint, upwards and outwards.
Golden egg news alert!
You do not need to be a marketing wizard to put the above into action for your business!
You do however, need to know who you're communicating to, what you're going to be offering them, when you're going to be doing it, what your follow up process is going to be to those who reply and respond.
Tune in again tomorrow.
The money making marketing wheel is going to be spun again.
FREE BOOK SHOWS YOU HOW TO WRITE ENTERTAINING EMAILS THAT GET OPENED, READ AND BOUGHT FROM
raja . hireker @ gmail . com
Marketing Consulting / Copywriting
