Marketing Lies We Tell Ourselves

There are a bunch of lies we tell ourselves in order to avoid reality, to look good, to keep us out of action and to gain some kind of sympathy to those who'll listen to our stories. 

And, there are some lies that we've told ourselves so consistently that it seem it's all baked into our DNA and so guess what; we amble around with that 'made up truth' about WHO we are as IF it was all cemented in stone and where we unknowingly signed a contract to its seeming permanence. 

It gets worse.

Because, those lies, when acted out in adult world of business and making a living, we use those lies to lie low, to cower, to not show up in the way we need to show up the most.

Many a life has come crumbling down because of the self created lies we force feed ourselves on a daily basis that we comfortably take with our cereal and tea and think nothing more about it.

When you can decimate, dissolve and deconstruct the following marketing lies, and replace them with the opposite, you'll see a resurgence, a renaissance, a revolutionary reinvented way of showing up in the world through your products and services.

What kind of marketing and business lies am I talking about? Well, let's get into a few of them.

Marketing lie - I don't know how to do this! (Untrue. You've not practiced or been trained in it. You've not set yourself a good enough standard. You've not fueled your desire enough to want to know how to be successful at that marketing tool or process. There are guides and resources galore in showing you how to do something.)

Marketing lie - The competition is eating us alive, we'll soon go out of business if they keep things up (Untrue. They won't have your business collapse unless you choose to sit on your brain and do nothing more than worry and moan and search for information and do nothing with it. You can create new ideas and get the help you want, if you choose to. If you choose to.)

Marketing lie - We don't have any new money to market or advertise (Untrue. You do have money - and that money is locked up inside your past and current customers. You don't need new money to create a promotion or an offer to those people. Get busy creating and implementing and you'll soon have more money coming in than you could imagine) 

Marketing lie - Customers are hard to reach (Untrue. Figure out who you like serving and helping the most through your products and services and then locate where they are via google, mailing lists, facebook, linked in. Then, create a way for them to sample what you have and then give them an exceptional experience so they go the whole hog and sign up with you and buy what you have)

Marketing lie - I can't learn new things (Untrue. You haven't chosen to want to learn it. You're not a tree. Your not a table. You're not a person who has had a brain transplant where your brain has been substituted with an aubergine. You can learn anything if you want to. Again, go to the Internet and you'll find there are guides and resources galore in showing you how to do something.)

Marketing lie - I just don't have the time to do all this (Untrue. You've not ranked what are the most important activities in your business are and who should be doing them. Marketing and sales and copywriting are the most important function you could ever engage in and your time needs to be allocated accordingly. Look to your diary because it'll show you in the clear light of day what functions you consider valuable and important and what kind of time you're allocating to it)

Marketing lie - Lowering prices will boot my business (Untrue. It'll give you a temporary 'Groupon type rush' yet you won't sustain a business based on a low price model. You'll get burnt out trying to sustain it all - physically, mentally, financially. You'll not survive on razor thin margins. You'll resent what service your providing. You won't provide the best you can in what you do. And yet, your customers will demand more and more from you based on the peanuts you've trained them to give you.)

You can continually live on a diet of marketing lies, or, you can stop making those lies real and come into a world of refreshing reality where the grass is green because it gets watered and where sales come in because there's created action and implementation taking place.

Here's the access pass - raja.hireker@gmail.com - to that new world. 

 

“That letter you did... we are seeing conversions at 7.8%..... It is like a train...I've never experienced anything like this in all my life. That letter...I'm just dumbfounded. Isaac Jon - Ganston Reed Publishing

"Raja knows more about the techniques of persuasion than nine out of ten copywriters. He has a winning style, great determination and unusual ingenuity." Drayton Bird - Author Commonsense Direct Marketing & Sales letters That Sell and Former International VP & Creative Director Ogilvy & Mather Direct.

"Raja has written all my sales letters and has had a good hand in all the email copy and strategy. His ideas are exceptional and his timeliness in creating the finished output is extremely high. Also, my consulting brainstorm sessions with him always generates high value ideas. His work has helped me bank tens of thousands of pounds and continues to do so"
S. Anwar - Provider of Educational products and services to Professionals financial, IT, energy and banking sectors.