It's spin the marketing wheel time.
And, the lucky ducky strategy the pointer plops on just now, is...
Continuous Communications.
Tada!
Yawn.
Well guess what?
Yawny and unsexy it might seem, yet... when you mail more, when you're in constant communication, when you're connected to your subscribers and customers...you'll get more eyeballs on your communications.
And that generally means...
You'll make more dough.
But don't count your money yet because I said it generally means you make more dough.
It's this generally word I want to poke into a little more.
Because here's what WON'T bring in the dough for you when it comes to your communications: (And that's irrespective if you send one communication a day, a week, a month)
- Making the whole communication as dry as toast to read. (there's zero personality being shown)
- Not being at all entertaining. (i.e. being a dull, drab bore in print)
- Not having a different point of view to all others in your marketplace. (aka -- being a samey samey)
- Only selling, selling, selling and having nothing else of value to share or communicate. (We all like to buy, but not when a torrent of emails are only (and desperately) focussed on getting our money)
- Making your offers as limp, unenergetic and uninviting as a pooped out marathon runner who hasn't brushed their teeth for days, yet wants to join your banging, late night house party.
- Having little to zero creative inventiveness and story telling prowess, thus making your communications sound and read almost exactly the same... each and every time.
So if you're going to communicate, and regularly, do it in a way that makes it a joyful delight for your recipient.
To tie this all together:
There's a creeping separateness that naturally happens when you stay out of the communication loop for too long.
And we all know that.
In personal life and, in business.
And in business...
The money numbers don't lie.
You don't want to let that lack of continuous communication happen, especially now that you have a little list to work from to fix things, where you simply... do the OPPOSITE.
Let's spin the marketing wheel again tomorrow and see where the marketing dough making pointer, lands next.
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