The marketing wheel is up for spinning.
Let's SPIN!
And it's landed on...
Okay, so before I give you the actual wording that describes the strategy, the pointy pointer on the wheel has landed on, let me give you a specific way I'd like to introduce it.
"Creeping separateness"
That's the phrase, or the two word sentence, that perfectly describes many relationships, both personal and in business.
And that creeping separateness occurs mainly because there's only a little amount of talking or communication going on. And that's spread over a long period of time.
- There's only small doses of happy, encouraging, uplifting conversations going on.
- There's little amounts of fresh, new, invitingly open subject matters being talked about.
- There's very little truth telling going on.
- And there's definitely a whole lot of 'I don't know what to say' going on.
And so there's a strategy that'll fix plenty for you.
If you haven't clocked on already, the strategy is called...
Continuous Conversations.
Now the way to have this demonstrated in a clear and constructive way, is for you to think about your closest friends.
Let me ask you this about them; do you only speak and communicate to them on the off chance, or in an out the the blue moment when something smacks the side of your head to do so?
Or, are you more likely to connect and speak on a more frequent basis. And I mean, like nearly almost everyday, or even multiple times a day! Or if not that, at least once a week?
And yet, for your business, your interactions with your customers and subscribers (for the majority of businesses) are most likely left to chance, or to when the feeling is right, or to when you have to sell something.
That's not right, is it?
Communications aren't only reserved and made when you want money.
Yet most owners act and behave exactly like that to the people who are actually the key assets in any business.
The customers!
Now we all love to be sold, that's because we love to buy and own things.
Material things.
Fancy things.
Non fancy things.
Other things we probably don't even need, or will use to any great degree or length.
You name it, we probably want it.
And yet, we still want to be pleasurably sold to and have a good experience about it all.
What we don't want is we don't want to be beaten mercilessly in the head via every single communication that leads with -- sales, sales sales.
And like hearing it or not, but that's the mad mantra of the deluded Owner who's probably got some interest in creating a flourishing business based on deep connected relationships with their customers, but... act and behave in the most absurd and opposite ways to that.
So let's make this pragmatic and practical so you can see that there's no particular magic or mystery to any of this:
What can you communicate to your customers and subscribers, about?
How about...
- The latest news happening in your business
- The latest thoughts and ideas going on in the minds of the business and owners
- Stories in the news that you can link and transition back into your business.
- How a customer got a fabulous result with your product or service
- Announcement of a free gift
- Search out what they are, then communicate about the different 'days of the year', around the world. For example 'be kind day, meat free day, grandparents day', take a child to work day, bike riding day, etc. Why not create your own 'day' of the year for your own business!
- Talk about the various sporting events of the month, and pick a theme that you think will be of interest to your audience.
- The new competition you're running.
Frankly, and the good news about it is, the list of things to talk and communicate about is... literally endless. It's EXACTLY THAT.
And something else...
Whether you realise it or not, whether you believe it or not, all businesses are in the relationship building and entertainment business.A diabolical assumption?
Not at all.
Because think about the businesses you buy from.
I'm primarily talking about the one's you like the best, or where you have glorious good things to say about them. Those are the one's that most likely have a good relationship with you, and that they do things in a way most others, don't.
And what I should also say that there are probably very few businesses that make it on that very short list of yours because frankly, majority of businesses are plain vanilla mediocre and lack personality, both in person and in print.
Now what all this means for you is if you want long term value and stability, a business that's embedded with certainty based equity... then... what you must do is to map out a continuous communication programme for your business.
Plan for a week. Then the month. Then, when you're in the groove, plan out your year's communication plan.
Because no matter what's going on with the economy, with your marketplace, with the regulations and red tape, the evidence and facts are that if you've a strong relationship with your customers and subscribers, they'll see to it that you'll never be suffering from a money and cashflow point of view... all because you've shown a continuous and sincere interest in them.
Now that's what continuous communications will do, for both you and your customers!
Okay. The deadline's up.
Tune in again for your next marketing money wheel goodness.
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