It's a strange 'thing'.
See, I'm having trouble even deciding what it is.
I've used - 'thing'.
However, the BIGGEST trouble I see it having for business owners is either -- not having enough of it...
being somewhat fearful and apprehensive in charging or quoting good strong prices for what they do.
Someone charged me 15k for a 3 day intense mastermind / coaching session. Do you think they were timid?
Ferrari and Rolls charges into the multiple hundreds of thousands for one of their vehicles. Do you think they're timid?
Certain Universities and colleges charge the equivalent of a Rolls Royce for their tuition fees. Do you think they're timid?
Certain food stores charge multiples for their version of 'ordinary consumables' you find in the local supermarkets. Do you think they're timid?
When I read about a person charging 50k a month (a MONTH) for their coaching and leadership services, I thought to myself anything is possible.
But only if...
We're bold enough to charge what we want (and there is always a market for high value products and services)
AND... that we raise our standards to warrant those high prices and fees.
What do you think would happen if you were to DOUBLE your prices on some of your products or services?
Would you die? Would the world collapse? Would a tiny few of your clients rant and rave?
Or would you in fact begin to enjoy a better life each day, knowing that for the same amount of time and effort you put into selling your products and services at the old rates, you're able to adjust a few things in the product or service and now attach a higher fee, and... are happy about it?
I don't know about how you think about it but you NOT raising your standards and your fees is like being in a job and not having a pay rise for over a decade.
What do you charge?
Not happy about it?
Want to now change the dynamics of what you do and charge better fees and prices?
Now's your opportunity.
Here's the email to send your price concerns to -- firstname.lastname@example.org
Once you send it, we'll talk about reinventing your offerings and your prices.
Timid days are over.
It's time for you to have a mega pay rise, don't you think?