Let's get into spinning that marketing wheel and see where the pointer, points.
And by the way, there's 12 money dough strategies on the marketing wheel I've got and created. I could increase it to 20 or 30 if I wanted to.
(And for certain forensic microscopic marketing and business digging I do, I bring those beauties out when I need to.)
So let's SPIN!
Where's it landed today?
Let's see - it's landed on continuity (or read it as membership, or subscription, or recurring revenue.)
Whassattt?
It's where you get get paid typically on a continuing monthly basis for providing a monthly service.
Whether that monthly amount is for a newsletter, or access to a private member’s area filled with desirable content, or a subscription to a version of a ‘book of the month’ type offering, or monthly access to a new product offering, or monthly coaching or mentoring, or any other hybrid version of the above.Uh oh. I can hear more than a few Owners piping up...
"Oh, but I'm not in a business that can do that! How could I benefit? This is all a waste of time for me. I don't have bags of spare money to do what you're saying. I can't I can't, I can't!"
Well, the good news is almost ALL kinds, types and sizes of businesses, no matter WHAT they sell and promote, can have a continuity based element baked into their businesses.
Examples? Demonstration? Evidence? Proof?
Good shout! Wouldn't have it any other way. And as your eyeballs are dancing over the businesses below, don't dismiss your business from adopting, adapting and applying the ideas or strategies you've just taken in, to your business.
A pizza, take away or other food based business: Create a monthly membership where each month customers get a £65 value subscription for only £40 to use throughout the month. If they use up their £65 worth of food currency tokens or vouchers within a few days or weeks, they can buy add-on vouchers for the remaining days in the month.
A jewellery or any other retail store: a special VIP membership can be created that allows current and new customers to receive a monthly value amount that can be redeemed against any item of jewellery, with the customer paying the difference in value if the voucher amount is exceeded. They can also receive special VIP buying privileges, never seen before offerings, entry to special invitation events.
A car service centre: A programme can be created where there are 3 levels of service options, with customers paying a monthly membership fee for servicing, receiving valuable tips via video or via a membership portal, even offering special deals on new cars where the service centre forms joint venture partnerships with local car dealers.
A pet grooming service: creating a monthly membership option where customers are eligible to bring their pets in for grooming and cleaning services at a favourable rate each month, with added on options and discounts on food and ancillary products and services provided by other vendors, with the pet grooming service taking a commission fee for engineering the various vendor relationships.
An Architect – an architect can team up with an interior designer, a house renovator, a landscaper, and other associated vendors, package the whole thing together as a unique service, and charge clients a monthly fee for access to the experts by way of advice and consulting, with some membership clients eventually being converted into large paying projects.
The main thing here to note is when you create a continuity based element to your business, you'll have created an equity based system that pays you like clockwork, month in month out.
Nothing like having Continuity to put you into the Equity based business.
Because that's what'll give you INCOME FOR LIFE stability, security and certainty.
And when you compound out that actual recurring revenue value amounts, and put it on paper so you can gawp at the numbers you see before you (I don't actually advise it as it'll give you a stonking fat migraine when you see all the years of money that you've watched sail down the plug hole) you'll find it might just smack you into taking proper action so you can have a Continuity based revenue stream working for you in your business.
