An interesting email headline just flopped into my email inbox.
And, probably for the right person, a somewhat intriguing invitation on the face of it.
Who would that RIGHT person be?
- Most likely someone infatuated with the super yatch person in question -- (Mr X represents a real person)
- Most likely someone who is infatuated with high value material possessions.
- Most likely someone who WANTs that type of lifestyle.
- Most likely someone who wants to run with the big dogs, to be linked and associated with them.
- Most likely someone who likes people with big show-off egos.
- Most likely someone who automatically drools and salivates at glossy luxury pictures of the inside of a luxury super yatch.
The lead in invitation email does a rather poor and pathetic job of framing the invitation as something other that's private, elite and invaluable.
All they've lazily done is to think and believe that those on the communication list receiving the communication, will be all googoo and gaagaa about the whole thing, who'll be mesmerised and boggled eyed over the yatch picture interiors and as such, will wrestle and hair pull in order to snap up the invitation for drinks with Mr X.
Let me add something however...
That the conditional pre-requisite for even being in a position to accept the invitation, is to buy and enrol in one of the courses and training programmes Mr Super Yatch owner promotes and sells.
Nothing wrong in that.
However...
Simply believing that joining Mr X on his super yatch for drinks is a compelling enough reason to want to go, demonstrates you could have the highest value products and services in the world.
And yet...
Without having the proper thought out communications and copywriting, the whole thing can fall flat on its face.
The BIG Key: (no matter what you sell and promote)
You want to give people enough compelling reasons as to WHY it is they should buy what you're selling, take you up on the proposition, invest in what you're presenting, request the information you're offering.
Without doing that, you're asking people to decide on something simply based on thin air.
Join Mr X for drinks
Why?
- Because he'll share some insights and info you won't get in any of his courses.
- Info and insights that'll make you a lot more money in the next X days than anything he's shared before.
- You'll get to meet a few of his secret aides who've inspired and helped him become a multi-millionaire, and they'll give you their most prized information that'll help accelerate your thinking and future business activities.
- You'll get to ask Mr X any questions you want about how he's doing what he's doing, and how you can do the same.
Let's think about the difference here:
Are those reasons why above, more interesting and more compelling than the reason they've given in the PS in their promotional email for the drinks invite -
PS. You can find more pictures of the boat here:They've, of course, (ahem!) missed the boat here.
Don't let that be what you do with your communications when selling and promoting your products and services.
Give them REASONS WHY.
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