The amount of poor unguided thinking and poor unguided marketing strategy going on everyday in all kinds of businesses and ventures...
...is both shockingly astounding in its diabolicalness, as it is a miracle opportunity.
And a miracle opportunity because...
... whilst most Owners and Marketing people splutter and overcomplicate what they're doing, (by buying into any bright shiny Tom Dick and Harry idea, system, tool, resource...) you've a brilliant moment in time to step up your marketing systems and processes for your business.
How?
By not doing what all others seem to be doing!
Interestingly, when the mirror is shown, most aren't open to truthfully declaring what they're up to, about how and why they've done what they've done, chosen what they've chosen.
Anyway, that's them, and that's their rightful choice to make.
Our choice right now is to spin that money-making marketing wheel and see where it lands for you.
And, the pointer says...
AFFLUENT!
Ah.
The collective cry goes up...
...we're not in the affluent marketplace...
...we're not competing in that space...
... our products aren't for them...
And you might very well be right, especially if your strategy is to be the lowest cost provider of what it is you do and sell.
But, for most... and it doesn't matter what you sell and promote...
There is a section of the affluent market who'd be keen to know about your products or services - but only if you target them in your communications!
As simple as it sounds, it's pretty hard to sell to the affluent if you've not created a plan to do so.
And how do you create a match for your products and services to that market?
You customise and tailor your offerings to reflect that higher value, higher premium offering.
If you could sell a certain percentage of your products and services to the affluent marketplace, think about what that means when it comes to your bottom line sales and profit numbers?
One thing that'll happen is you'll reach your money goal numbers, sooner and quicker than not.
Another thing is you won't have to sell to more and more people to make your numbers.
You can do it with selling to fewer people because of the higher prices and the higher value prices you'll attach to those products and services.
The problem for selling to the affluent is almost NEVER in the marketplace.
The problem is almost always inside the mind and head of the owner.
So start today if you want to increase your revenue numbers, or to hit your money numbers, sooner.
Create a Marketing to the Affluent strategy and create the kind of campaigns that'll have them be newly created (and an ongoing) profit centre for you.
Keep tuning in.
There'll be another spinning of the marketing wheel, coming soon.
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