It's that glorious time again.
Where we spin the magnifico marketing wheel and see where the pointer, points.
And before we get into it, let me just straddle the soap box here and poke my pointy nose into things for a second to say that if you dismiss what you're reading here regarding these strategies, or you nod your head in happy agreement but you do nothing with what you're eyeballing, then it's as bad as being able to read, but not read, being able to walk, but not walk, being able to help, but not help, being able to drive, but not drive, being able to love, but not love. End of lesson.
And so the pointy pointer lands on....
Raising Prices!
I can hear the collective tension rise up inside the throats of many.
Here's what you probably know:
Your prices are already way too low (on some of your products and services).
Now it's not a good idea to raise prices for the sake of raising prices.
(If you're a low cost provider and your desired goal and mission is to be the lowest priced vendor, supplier, business or product provider in your marketplace, then this raising prices strategy will have nothing to do with you at all. Skip on by and enjoy the rest of your day)
In raising prices...
You've got to give reasons why.
You've got to add additional value.
You've got to improve the quality of your service or product.
You've got to ensure the entire A-Z customer buying and post buying process and standards, are all raised and bettered.
What you can't do when raising prices is to trance someone into buying from you or hammer them over the head with some kind of sob story.
They'll sniff that a mile away.
And it won't truly resonate or connect.
And yet, there are providers and services all over the place who are high priced yet providing little or additional extra value than their closest competitor.
They'll soon be rumbled as their pricing won't match the quality of their services.
Of course, if your business has a personality and has a loyal rabid following for what it is you sell and promote, then raising prices won't be nearly as troubling.
In fact, when you go even higher in your prices with new product and service offerings, there'll be a certain percentage of your customer base who'll devour and lap it up.
And they'll do that because they've already been convinced and have bought into who you are and what your products and services stand for in their lives.
Test it out. Raise dem prices!
There are 3 other strategies on the marketing wheel that deliciously blend and merge into the raising prices one, and you'll get to see what they are over the coming days.
Don't let your business suffer with weak, anorexic, nonsensical marketing intel. Instead, what you need to do is to Get the kind of emails here that'll send your mind profitably giddy and your bank account into ecstasy.
