Before we get to spin the money marketing wheel once again...
There's something I've got to shout about.
It's this:
There are certain principles and fundamentals to everything that almost ALL bypass and ignore.
You'll find the flagrant ignoring and detesting of the fundamentals in anything and everything... is something akin to a mass mantra of kinds.
A collective messing of the Pink Floyd chant.
"We don't need no... f-u-n-d-a-m-e-n-t-a-l-s"
Want to be, and stay fit and healthy?
Exercise. Eat good food. Take your nutrition and vitamins. Live happily and healthily. Daily
The Fundamentals.
Want to be a good human?
Do good things. Say please and thank you. Be Kind. Help others. Excel in what you do. Tell the truth.
The Fundamentals.
And in the world of marketing, there's more deletion, destruction and non-profitable businesses around... all because of disregarding, discarding and dismissing the fundamentals.
So what are some of the marketing fundamentals?
Have irresistible offers. Continually Put them in front of people most likely to buy. Have entertaining copy and communications. Have a series of back end products and services. Create astonishing after care and follow up. Stay committed to being unique and different to any other business out there doing something similar to what you do.
Those are core.
Yet like I say...
Most toss the fundamentals out into the cold.
And instead, want to dive into the unchartered and insane, all in the name of being different and pioneering.
Shiny object syndrome does that.
It messes with the brain. It creates chaos and confusion.
End of Sermon.
Let's spin that wheel.
And, as we do that, we see that the marketing wheel's pointer pointer, points at....
SLACK ADJUSTER.
Um... whassattt!?
That, my dear uninitiated, is what's also referred to as a beefy whopping product or service that'll top the profit numbers barometer and will bring in and boost the cashflow numbers... significantly.
Now I've heard Dan Kennedy speak about the Slack Adjuster, and it's something that EVERY business ought to have because the thing is, most of your customers won't buy it, but... all it takes is one or two buyers a month and you'll see the money numbers will ramp up significantly for you.
Examples:
A coffee shop can sell a mammoth sized, all bells and whistles coffee machine for hundreds, or thousands of pounds. Like I say, most customers won't buy it. They'll come in, buy their coffee and croissant, maybe a sandwich, a pastry, they'll do their normal shop. Yet, day in day out they'll see this new gleaming coffee machine for sale. Some WILL get tempted to buy. And you don't need to manufacture your own - you can create a deal/arrangement with the tons of coffee machine manufacturers who would no doubt love to sell a few extra machines a month, and where you receive a 50% commission for your displaying of the machine in your shop, and selling and promoting it.
An online or offline place selling cooking items, pots and pans, blenders, etc. They could team up with a cooking class provider in some far off place like Bali, or Barcelona, or Brazil, or Bermuda, or Brisbane, and create a luxury experience out of it for the customer, whilst attaching a nice value price tag to it. Again, all it takes are a few people to raise their hands and the cash flow and profits that come in, can in some instances, trump sales of the normal monthly takings from the normal sales of the regular products!
One more... (actually, I've squeezed in two for you!)
A bookseller or sports equipment seller can sell 'an audience with an author', or a 'week long training bootcamp' with the stores' physical trainers. (And if they don't have any trainers and only sell the equipment, then hire a trainer and split the money!)
Doesn't matter what service or product you sell or promote.
You can adopt, adapt and apply the examples you see above and customise it to your products and services to create your own beefy slack adjuster version.
You ARE looking to increase the average order amounts every month in your business without having to triple down on your selling to make it happen, aren't you?
Well, then don't skip the fundamental examples and instructions above that'll help you boost your cashflow.
Look out again for the next post because the Marketing wheel is going to be spun again soon.
Want the Can't-Throw-Away Fundamentals That'll Get Your Emails Read and Bought From, Nearly Every Single Time? FREE BOOK shows you how.
raja. hireker @ gmail . com
