Getting a new customer or client through the door can for many, be the most complex, painful, and chaotic process.
Let's not forget it's the most expensive. Insanely so, if you don't know what you're really doing.
And yet...
When you realise approximately 80% of the wealth and equity, and your future bank money, is locked up inside your past and current customers and clients...
And... once you embrace that fact, mining and extracting that untapped wealth mine lying inside your existing customer assets can be an exciting and fun game for you.
It'll be way more profitable for you, costs little, once you start building out your product ladder and ascend your customers up that ladder.
And they'll gladly take the steps up to your higher placed offerings, so long as there are higher placed offerings for them to take advantage of.
Not only that...
There's a small percentage of your customers who'll buy and invest in an even higher priced offering, one you haven't yet created.
Read that again.
There's a small number of your customers who'll buy and invest in the most ludicrous highest priced offer you've not even planned or conceived of yet. (See P. Marshall's book 80/20 Sales and Marketing to get the full scoop on this).
So what does that tell you?
Get busy creating, planning, and presenting!
Because yes, your customers and clients are living, breathing, walking cash machines and they'll continue to give you their money and custom, if you set, structure and plan things in that way for them. They'll gladly and willingly do that.
And no...
You cannot simply be rubbing your greedy paws and jumping up and down in a mad frenzied glee in thinking all you have to do is send promotion after promotion in order to tap into all this wealth that's lying there for the taking.
Cultivating and nurturing your existing customer relationships IS one of the highest value activities you can undertake.
Do it right, and you'll see amazing things happening.
One of them being releasing the constant struggle and focus on bringing in new clients and customers. And where now you can divert a good portion of attention and focus on mining and extracting the vital bulk of your profits lying inside your existing clients, customers and prospects.
It's the most profitable activity you can undertake as the lifetime value of your clients and customers shoots way up.
If you want a handy 1-page pdf guide showing you 20 Customer Retention and Customer Astonishment Money Map Triggers that'll help you zero in on extracting all that wealth from your existing customers, send your request to me at the following: raja . hireker @ gmail . com
