No.
Not the kind of spirit that's delightfully sold to you as a beautiful drug that supposedly makes you human and relatable.
Not that kind of drug infested spirit.
I'm talking about the animating force that's inside us all. That pure abundant spirit of self expression that makes us uniquely us. That toe tapping, finger clicking, soulful yet rocking rhythm that has us rise up and BE that force.
That's the kind of spirit I'm taking about.
And we've ALL got it.
Because when you come from that place and you put that un-chainable force you've got inside all your written marketing communications, in your audios and videos, you'll find you'll have a natural electricity flowing through your communication veins that it all becomes... irresistibly infectious.
And as most marketing communications, campaigns, and promotions are visibly and viscerally dull, tepid, flat out boring, devoid of almost all spirit and self-expression, there's no better time to bring forth that spirit and unleash it.
When you do, you'll see a stark difference in not only how much energy, fun and spirit you bring to creating your communications and marketing pieces, but you'll see a significant difference in how your customers, clients and prospects respond to them. (Translate that into also meaning more money in the bank for you.)
There's nothing to write home about if you've had an average, lukewarm, so so kind of experience. That's true for all of us, no matter who we are, no matter what the experience.
And there's definitely nothing to write home about for your customers and prospects if they are constantly faced with the sea of communication sameness you see presented almost everywhere.
Time to change it. Time to reinvent. Time to have new communication spirit be the order of the day, every day.
Want to experience what kind of transformative difference coming from spirit, makes?
Let me give you an example.
And you don't need to necessarily like tennis or be overly connected to sports to get the difference making transformation at work here. Simply transfer the lesson over into your communications and presentations.
Engaging irresistible commentary (radio or tv) makes a real difference in the readers and listeners experience.
The difference maker that makes the difference?
The commentator.
You'll note there's a stark difference in the commentary style of someone like John McEnroe, than that of someone like John Lloyd or Martina Navratilova. Lloyd and Navratilova are run of the mill at best. Their styles, language, word choice, all mixed in with a monotone drone, makes the listener or viewer experience, a forgettable one.
On the other hand, McEnroe brings his unique perspective, he takes a definite stand one way or another, he's incredibly intelligent in his understandings and his ability to communicate that understanding in a connected and engaging way is what brings a smile, joy, increased viewership and listenership, and... a happy visceral experience.
He comes from pure spirit and unbridled self-expression.
Lloyd and Navratilova?
They're audibly and visibly limited in spirit, self-expression, knowledge transference, word choice, creative juggling with language.
As such...
The experience is COMPLTELY different for the listener or viewer.
That's the kind of measurable difference you can create in your communications when you come from full spirit and unbridled self-expression.
What do you want YOUR communications to be filled with?
