Open your Internet browser, plug in the term marketing, and you'll get...
3 BILLION results (at least that's what google chrome just threw up for me right now at this moment in time --2nd September 2021, 10.03am, London UK)
It took Google a fat 1.1 seconds to curate all that.
Masterful.
And yet, if you're looking for marketing help, advice, information, you now know you've a bog deep minefield (of mostly quackery) to wade through and to make head and tails sense out of.
Danger is imminent.
Because you'll quickly find that your time, isn't actually yours. It'll be drained and drowned inside multiple marketing rabbit holes. No wonder business owners and online entrepreneurs are continually complaining about how flat out pooped they are each day.
They're always travelling!
No wonder.
Here's a simple marketing formula for you that'll bypass the billion or so search terms and their associated websites and information.
D-r-u-m r-o-l-l
Create hot irresistible offers and present them to your most viable prospects.
Can it be that simple?
You can decide that for yourself by carrying out the simple experiment below.
If you've a number of existing clients and customers, present them with additional, higher value, higher priced products and services.
And to those new prospects? Find more of them and present them with your front end offers, and take them up your products and services ascension ladder.
Admittedly, not very schexee.
However, whilst everyone and their moustache wearing giraffe is off tying to conqueror and capture the whole world marketplace with their offerings, wearing themselves out in the process, you can all but clean up in your patch of the universe by working the above non- glitzy strategy.
Of course, if you're a glutton for the complex, have deep enough pockets, want to be everywhere trying to reach everyone who might not even be your ideal customer or client, and you want to be in all media formats... then go full steam ahead and see how that way of doing things, works out for you.
However, if you try all that and find it's not to your liking, (or pocket) guess what; there's a simple juicy plan above that's ripe and ready for plucking.