It's easy to be a lazy bones, boring communicator and copywriter.
Simply look around at what everyone else is doing, and do something incredibly similar.
The danger in that?
When you consider almost 80% to 90% are wrong in almost everything, in all professions, businesses and industries, you're onto a losing game. (Especially in marketing and advertising)
The numbers are stacked against you.
Take a look at the email subject lines/headlines below I've created for various businesses.
What strikes you about them?
Where's the 'sameness' in them compared to others you see in the respective marketplaces?
Where's the "oh yawn, boring" factor in them?
Now most importantly for you, after you go through them, ask yourself or your team how can you now adopt, adapt, and apply the ideas an concepts above for use in your business, to have your business communications become more reader friendly, entertaining, non salesy... and yet at the same time... bought from?
Strength programme -- Your t-shirts won't be able to contain your new bulging biceps and rock solid triceps
Self development business/coach - Are you still listening and watching your way to personal development doom, gloom and non-success?
Diet product - You can't hide those Olympic sized belly fat pounds anymore - because you've only gone and lost them all!
Meat Grill Restaurant - Eat all you want tonight. In return? Your incredible shrinking bill.
Memory training - The only memory training course that'll help you make so much money that you'll keep forgetting how much you now make!
Independent Optician - "Mirror mirror, I think you see; those are the glasses that'll look perfect on me!"
Dentist - White as snow teeth, comes as standard. Optional extra? A pack of Wrigley's gum.
Cooking recipes - Mother-in-law left in a huff because HER cooking was THAT good!
Derma logical cream - There's no hiding your acne filled face anymore, thanks to this age old wonder cure from the garden
Marketing training - We'll make you a notoriously despised (yet wild hog profitable) marketer if you follow our unconventional plan
Pillow manufacturer - "Sorry we opened late, our night watchman fell asleep on one of our pillows and had to be shaken awake"
Tyre seller - Our tyres don't protest at any of the road muck, debris or other gunk on the road. They eat them for breakfast, lunch and dinner.
Coffee seller - Late for work again!! That's what happens when you start sipping on a mug of Coffee Maniac
Dog walking/day care - Don't blame us if your beloved pet dog doesn't want to come back home!
Tennis instruction - Tennis balls in mass protests after beginners begin smacking the covers of balls at 30mph faster
Email copywriting services - Eminent Doctor says hospital beds bursting with marketers having severe entertainment by-pass malfunction
(If you're keen, astute and you look for it, there's a whole marketing and copywriting education inside the above)
Look, you don't have give in and throw your hands up in wild despair. You don't have to let your business continue with a communication 'mee too, same as everyone else' tag dangling from your neck.
Because once you start injecting all your communications with the entertainment serum factor, the kind threaded throughout the examples above, you'll see that it's only the beginning of what's possible for you.
Because what do you think will happen when you begin injecting captivating, enticing, compellingly entertaining, reader friendly copy into the following money creating strategies for your business?
- Client reactivation programmes
- Short term cash flow surges
- Introducing an obscenely priced product or service option
- Upselling to additional services or products
- Follow up communications and campaigns to non-buyers/enquirers
- Building a continuity element to your business
- Creating Premium based product or service alternatives
- Creating a programme of ongoing communications to increase client retention and referral value
Thread the entertainment factor throughout the range of communications and marketing assets required to facilitate the above, and you'll have a business you simply won't recognise.
Test it and see for yourself.
Want help?
07903 905 802 / raja . hireker @ gmail . com
Want to be subscribed to the "Bowlarks and Boolseet" e-Letter for Owners, e-Preneurs & Professionals? Get in touch.
The core of it? Ongoing fresh ideas freshly baked and pumped out of your idea creation factory is what'll give you the adoring long-lasting patronage and unbroken umbilical cord link with your existing, and soon-to-be, audience who'll only be too happy to give you their money because guess what; you're really the only one that'll listen, that'll share, that'll help them see themselves in a brighter happier light, who'll bring them a daily potent burst of happy citrus that kicks their day into happy productive action.
