There's a swooning gaggle of owners and copywriters who are insane.
Why?
Because whilst they're all desperately seeking the lighthouse beacon glamour headline and the flowing dancing copy to support it all...
...what goes on in their underground business bunkers goes almost un-noticed.
Things like...
- Rude as hell, snarling customer (dis) service reps
- Poor communication timeliness from the business in solving customer related problems
- Zero empathy or sincere interest from the robotic automatons, reading as if magnetised to an insincere script.
- Little to zero follow up from the business to find out if the large purchase the customer made, was indeed a good and happy one for them.
- Consistently dolling out poor excuses for late delivery of physical products.
Now this is extremely important:
You can invest in the best marketing ideas and strategies in the world.
You can pay top money for the most expensive, in-demand writers, marketing consultants and strategists out there.
You can have the most appealing, irresistible offer backed up by a world class guarantee.
And yet...
If everything else in your business fails to keep to the benchmark standards you've set for it, then it's all a complete waste of money, time, and energy.
Doesn't mater if your ads and marketing pieces are dripping with more than a touch of Ogilvy, Hopkins, Kennedy, Halbert, Schwartz, Bencivenga.
Whatever customer sales stampede your ads, campaigns and promotional pieces might create, will get quickly uprooted, unknowingly, by your own internal saboteurs, the few absurdly diabolical staff and customer service reps who simply do not care about you, themselves, or about your customers and prospects.
Want to fix the rotten and couldn't-be-bothered, fraternity?
Then go on an A to Z tour of your business and look at it from the perspective of your customers and prospects.
And, do it surgically and microscopically.
So when you do come across something that needs yanking out and replacing, then do it.
Immediately and instantly.
Because that's the only way to stop problems from festering and spreading.
And that's the only way for you to really get your business to sparkle, profit and thrive.
So please, remember, this forever more:
Everything in your business, EVERYTHING... IS your marketing.
And so ask yourself the following question about any and all facets of your business -- every week, daily, if you like:
Here's the question --
Is THIS supporting our marketing efforts, or diminishing it?
Do that several times each day and you'll quickly be running a business venture having little to no kinks, leaks or aberrations that'll get in the way of you making seriously good profits.
