Your copywriting skills
Your customer database
Your irresistible offer
Your 101 marketing strategies
Your connections and partnerships
Your ability to plan and map out campaigns, launches and promotions
Your never ending conveyor belt of BIG ideas
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Frankly, they're all valuable.
And yet there's one other that I believe trumps them all.
What is it?
The ability to get things done when you say you'll get it done.
I know, not a very schexy marketing asset.
And yet, without it kicking into action, it makes all the other assets rather lifeless.
Fact of the matter is you can have a higher set of results hand writing a 1 page sales letter and sending it out to 50 of your best prospects than you will in spending endless hours, days, weeks pontificating, delaying and procrastinating on things because of having too many choices to decipher over, too many conflicting strategies, concepts, methods, too many techno and automation options, too many differing opinions on who to aim your promotions at...
I read the masterful direct marketer Dan Kennedy once put it into startling context when he said something along the lines of - most owners and entrepreneurs take several months to get their monthly newsletter out into the marketplace.
And the NOT getting things done on time, has a dramatic and direct impact on bottom line results.
Think of it this way, what owner makes the most money - the one who can get 10 to 14 promotions out a year, or the one who can muster only 2 or 3?
Who makes the most money - the one who dibbles and dabbles half-heartedly in a few marketing tactics but never really being structured or systematic about it, or the person having a clear working set of structures and strategies and works on them with laser like accuracy and gets them out the door according to the plans and timelines?
Being a completion fiend instead of a distraction and procrastination Pro, will get you more results from your business, your marketing, your campaigns, and your promotional efforts than you'd believe.
Not only that...
Getting things done on time will have a powerful and positive impact and effect on almost all areas of your life.
Isn't that worth investigating further?
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