If there's one MIRACLE that'll ratchet up the money numbers in your business, it's this;
Finding the flaws in what you're currently doing, and finding better alternatives to it. And then, employing them.
There's no gleaming Oscar award going to be given out for that piece of obviousness.
And yet, it's the miracle cure very few engage in.
Why don't they engage in it?
Because it calls into question that what you're currently doing, is somewhat wobbly and pear shaped.
So what of it?
Well, we can't really own up to all that, can we? Should we?
Because since as far back as we can remember, we've been instructed, told, forced even, to not show our weaknesses, to not show our flaws, to become better, to improve, to excel.
And if we do show our flaws, our lostness, it tells everyone else that we're weak, not up to the mark, a dunce head.
So doing something that goes against that conditioning, well, that's not going to happen for most of us.
And yet...
Rule breaking and guillotining our past conditioning and ingrained beliefs ARE the essential nutrient habits for creating the abnormal. For creating breakthroughs.
And here, in the marketing and money creating context, abnormal is anything that's not normal for you.
If you've a baseline figure of say 2-7k a month in sales, or 15 to 25k of sales , or hundreds of thousands a month in sales of your products or services, that's your current baseline norm.
And nothing is going to move that normal needle into the upward abnormal, unless you find and fix the flaws in the process and system that's currently creating the 2-7k or 15 to 25k, or whatever your number is.
And yes, ALL systems have flaws and leaks.
All. NO matter if you're doing 1k a month in business or 1m. All systems and processes can be bettered, refined, improved.
And when you look inside a business, there are multiple impact points in the entire marketing and communication process that can be bettered and fixed.
Not just in the ads and promotions, but in the way you price, the way you segment your target market list, the way you follow up, the way you create higher value products and services, the frequency with which you communicate, the way you create joint venture partners, how you handle no shows, how you create your referral systems, how you split your day up into 80/20 activities, the variety of your email subject lines.
The list is beefy as it is ongoing.
And inside each one of those elements on the list, there are better alternatives you could be using and employing to get higher and better results. Because anything can always be measured, bettered and improved.
Let's get away from the business and marketing context of things for a while and demonstrate how this truism operates in other areas.
How do you think Tiger Woods became greater than great? through the years, he asked his coaches trainers to look for the flaws n his game and to fix what he was currently doing. He incorporated the findings and guess what, even though he was at the top of the game at that time, he became the dominant tornado force he became. All because of wanting to improve and be better.
How do you think top surgeon and author Atul Gwande improved his surgical techniques? He hired his past professor to coach him on improving performance because he felt stale, lethargic, uninspired, despite being a prolific surgeon. His professor showed him several habits and techniques Gwande was utilising in the operating theatre that could be bettered and improved. As such, he became evermore skilled in his surgical techniques and out of that, his own passion, demeanour and willingness for his work, took on newfound meaning and happiness.
Let me repeat this again-- ALL systems and processes can be improved.
The moment your mind is captivated and alive with the insatiable desire for you to be a committed hunter of how to better your current campaigns, communications, promotional offers, lessening product returns...
... the moment you're open to that kind of committed inquiry and analytical investigation, that's when you'll see and experience a rise and shift in the results and profits.
And once you start the process, you'll need to be tied down because you'll feel that delight and giddiness in your bones because now your sophisticated nose is on the right kind of hunt.
You'll find yourself delving into all kinds of little nooks and crannies when it comes to you, your business and your marketing.. and you'll come up with all kinds of ways to better and improve what you're currently doing.
It's pure blissful magic when it happens because that way of being and showing up, will not only help you in your business and in your marketing, but it'll help you in every single area of your life if you put it all to the test.
But beware...
The longer you leave things as they currently are, then that's your chosen and accepted norm, that's your current standard baseline.
So ask yourself, and let me ask you also, what are you looking to change so you can get better business and money results; and in turn, feel happier, inspired, and more certain about your future?
https://rajahireker.com/what.pdf
