Why slave over an ad or a communication piece that either ends up on the cutting room floor or, ends up with dozens of iterations that the time you've wasted in getting it perfect, you could have sent several other promotions out into the marketplace, bringing back money for you.
I could have spent an age, investing hours, days, weeks in producing a post that has deep roots and masses of valuable content integrated into it, yet decided to write this post in probably half and hour and send it out into the marketplace.
Why?
It's better to be on the prolific side than on the constant perfection side. (And yet, that certainly doesn't mean there's corner cutting or you don't put out your best effort. You put in the best you've got within the time frame you've got)
Frankly, the death and demise of many businesses lies inside their own ideas and thinking about either getting the 'best' communication out there.
Or, they become deeply crippled with non-activity-itis because of fearing what others will say and think of their efforts.
What do successful owners and entrepreneurs do?
They create.
And, they get their work and their messages out into the marketplace and they do that in a regular and consistent way.
Whilst many online business owners are fretting about sending 1 or 2 emails a month, there are others sending out regular daily emails, and they couldn't be happier.
And guess what?
The more you message and the more you connect and communicate with useful ideas and helpful messages that your audience can use and benefit from... the more money you'll make.
And yes, just because creating consistent communications are the money making key, that doesn't mean you can simply cannot bore your readers or audience into compliance or submission via your communications.
Do that and they'll boo you off the stage.
The more you engage and create the kind of creative communications filled with emotional useful content, and you communicate it all in a way that has your audience gripped, curious, eager and madly anticipating your next communication...
...do that and you'll get your business to the place you want it to get to. You'll get the results and outcomes that you want your customers and clients to get from using your products and services.
But how do you bring new life into your communications that has your audience wanting more?
You inject.
You inject your communications with your unique personality and charm...
You inject your communications with engaging stories...
You inject your communications with news of the day told through your unique lens...
You inject your communications with interesting facts and figures...
You inject your communications with controversy and contrarian thinking...
You inject your communications with unique angles and appeals for your product or service...
You inject your communications with the kind of entertainment value not seen in your business category...
You inject your communications with intrigue, interest and emotion...
--
Consistently send our regular communications and inject your communications and offers with ample helpings of the above, and it won't be too long before you'll have a rabid audience... not only for your products and service, but for you and your business and all that you stand for.
Whether you like hearing it or not, we're all in the communication and entertainment business.
And the quicker you can latch onto and adopt and adapt that way of approaching and communicating your business, your products and services...the more longevity you'll enjoy and the more people will want to stay connected to you and buy from you.
Set an immovable deadline and get your next communication or offer, out.
Repeat that process each week and you'll be thrilled with what happens next.
http://rajahireker.com/what.pdf
