Here's how you market Messi:
You let the product do its magic and let others feel the resulting impact and energy.
Frankly, if your breath isn't taken away with the majesty of Messi's footballing brain and his mesmerising skills... then you're not an appreciator of his, you're not a customer of his brand of football.
And that's okay. You don't have to be.
Hear that again:
If you're not captivated or in raptures when you see Messi produce and perform, then you're not a customer and so you're certainly not going to be 'sold' by anyone else telling you how incredible Product Messi, is.
No amount of slick copywriting or advertising genius is going to get you to buy, product Messi.
NO amount of proof or stats or comments and testimonials from others are going to convince you otherwise.
And yet that's exactly what many do in order to sell their products and services - they try to invent an angle or benefit for a product or service that's actually not needed or wanted by those that don't want it.
Creating and inventing is good.
Not only for new products and services but it's also the lifeblood for breathing life into worn out products and services that have lost their appeal.
Yet it's only good for those who are in the market for said product.
You can't invent a Messi.
You can't invent what's not there and honestly fulfil on it.
However, what you can do is you can see the product in full motion and you say ' I want some of that'.
Trying to describe a Messi and to then put that label on different player in order to get them sold or bought or watched, just won't work.
An inferior product cannot get sold via sophisticated advertising, and at the same time, have the buyer be ultimately happy with the purchase.
That's deceit.
That's lying.
And it's what many resort to when they feel they have to 'invent' in order to make sales.
And what happens when you get sucked in by the advertising and you buy what's being offered, and it doesn't live up to it's Broadway billing?
You'll probably not want to go back to that place or buy from that vendor, again.
Probably.
And you'll more then not, tell a few others about your troubles.
And from the owner's perspective?
They'll have lost a stock of future recurring, residual and referral business.
Not that it matters to many businesses because they're one-shot transactional thinkers.
They're not at all bothered with the practical and profitable impact of the lifetime value of a customer.
Copywriter Great, Gary Bencivenga -- has this masterful truth to declare about products and copy:
A gifted product is mightier than a gifted pen
Your mission, if you accept the challenge:
Turn your product or service into a Messi equivalent and you'll not need a gifted pen to wax magical about how gifted your product or service is.
That's because it'll have an automatic built in marketing machine as part of its operating system.
And when you couple together a gifted product with a gifted pen, you'll get superior market place dynamite.
No abnormal advertising schemes and shenanigans, required.
http://rajahireker.com/what.pdf
