The best (uncomplicated and profitable) way?
Follow a proven path and process.
And yet, for many there's a case for reinvention and pioneering and for doing things in our own way. (generally a perilous adventure if you're steering without any kind of plan)
And so how would you do that; how would you go about creating your own plan and formula for launching your product?
One way of course is to carry out pure trial and error experimentation. Some call that hit, hope and pray, marketing. (Others use less kinder language!)
What most do is put up a website, and send people to that website, and hope they buy.
Who would those people be?
Maybe those on your email, facebook, twitter or other people based lists.
Maybe you're all gung ho on creating ads on linked in or facebook or google and you want to test out launching your product or service in that way.
Maybe you have a connection with someone who has a list of people who are your profile prospects and you create a way where you have a recommendation process ironed out. Maybe you want to launch in that way.
I suppose many of the above work in some capacity. In some shape or form.
In fact, all specific systems and process work at producing the results they produce.
I wrote that quite fast and so let's just go back a few steps and read that sentence again, together, s-l-o-w-l-y.
All systems and processes work at producing the results they produce.
So take any of the above launch ideas and tactics.
Each system, produces a specific result. And, that system is PERFECT for producing that set of specific results.
Let's make this a little clearer.
Say you're launching a Coaching or Training Programme via a set of created google/facebook/linked in ads. That specific process produces a set of outcomes. Results. Leads, to be more accurate.
And yet, if after analysis, you find out that the resulting leads aren't the right quality or quality, and if there's no other change in that specific system that created the results, then going forward, there's not going to be any kind of significant change in the quality or quantity of leads... resulting from that process.
In other words...
That specific launch process is perfect for producing the specific leads that it does.
And so if you wanted a different set of quality based leads and wanted a higher number of them, then you need to create an alternative system to produce those desired results.
Now I can't tell you how simple and how much common sense is drilled into that statement, yet it's the KEY to producing a bigger and better result.
So what does that mean in this context?
We need to ask what particular system change can we make to get a different result.
To help answer that, I'll go back to the second sentence in this communication - follow a proven path and process.
That means...
See what kind of process or formula has worked out there in the marketplace and simply duplicate it or replicate it for your product or service.
Can it be any simpler?
And yet, how much deeper can most owners screw this simple process? Frankly, a lot.
When I was hired to launch a business education product, I didn't guess or follow an unproven formula or process. I used the Product Launch Formula created by Jeff Walker.
And by following the process and applying the ideas and techniques, the results were a mid six-figure launch.
No magic. No mystery. No secret handshakes.
Following a proven path and process, created that.
Now isn't that good to know?
The system wasn't pulled out of thin air or cobbled together in a dark dingy basement thinking gold was struck.
No.
Here's the secret again:
Find a proven launch formula.
Follow it.
Count your money.
Repeat the process and add in any refinements or adjustments from the first time.
If you've a product launch success story, let me know how it came about.
http://rajahireker.com/what.pdf
