With $10m a year in sales in his current business, Anik Singal, reveals that his fortune is based on a SPECIFIC marketing tool, email.
AND he goes on to suggest that it's easy to create a successful business based on his simple email business model, something that anyone can follow.
He proclaims that it's easy to get a 40% opt-in rate compared of course, to the 50 or 60% he gets on his opt-in pages, thanks no doubt to very expensive, and accurate analytical information to create such wizardry.
He goes on to display a financial model where he shares that it's pretty simple to get 125 subscribers a month, and then 250 subscribers the next month, etc, majority by free traffic methods.
And, he goes on to tell that when you get those subscribers it's the automation and technology that takes over by having your emails sent out in a timed and on a sequential basis, with the money being made in selling those subscribers via a link in an email to a product, ones own product, or an affiliate product.
Here's the 'drive through so you can't detect it line' in his promotion product launch for the product.
You just quickly write a few lines in your emails which then drives subscribers to buy...
DON'T MAKE THIS ERROR OF JUDGEMENT - DON'T BE FOOLED BY ANY MADMAN TELLING YOU THAT IT'S EASY TO WRITE A FEW SIMPLE EMAILS (or write any promotional message that doesn't require a brain) AND YOU'LL EARN A FORTUNE.
MEDIA IS MEDIA IS MEDIA
What does that mean?
It means WHATEVER media you use; email, direct mail, postcards, sales-letters, printed adverts, video, Fax... whatever you use to make sales or to get a response in some way, the COPY, the words you use, what you say, how you say what you say, is CRUCIAL to the response you receive.
You CANNOT send a blank email and expect RESULTS that will build your business up to $10m a year. You've got to KNOW what you're writing INSIDE that email -- or other media.
The WRITING is the KEY ASSET and NOT so much the media. That's because you can transfer the advertising or communication message from one media to the next.
And, it certainly DOESN'T come by quickly writing a few simple lines.
Naturally of course, Singal would rather you didn't dig too much into that idea that the WRITING isn't anything too complicated, because he's selling a BUSINESS SYSTEM that works on a very simple formula that he's using to generate huge numbers so... you can too... and he'd rather you didn't see the joins!
(KEY: He has most likely paid expensive direct response copywriters a fat amount to create the various SELLING MESSAGES in the variety of media used in the launch. And, he'll most likely sell a ton of stuff to dreamers, hopers... the emotional NON DOERS who are magnet to hype and the promise of the 'easy-button-life', formula)
I had to carefully think, strategise and plan when creating a series of promotions that were read and then acted on by thousands of customers who then generated (as of this writing) 6 million pounds in sales for clients of the service.
I did NOT simply skip by it and leave the writing of the promotions to guesswork, chance or the tooth fairy. I had to put myself and the promotions through a structured process and plan. I had to choose the most appropriate words, whilst putting the whole series of promotions into context.
It takes WORK. And, not some magic-push button formula that does everything for you.
Never forget it; the ability to write a compelling and responsive sales message - NO MATTER WHAT THE MEDIA FORMAT - is the KEY ASSET in ANY BUSINESS.