There's a ready made content machine already in place for you to roll out.
But, you may not know about it.
Now, in case you think that it's as easy as popping a pill a day and be done with it, sorry to break the news to you.
There's work to be done.
But, you may not know about it.
Now, in case you think that it's as easy as popping a pill a day and be done with it, sorry to break the news to you.
There's work to be done.
GASP!!
Oh, and let me suggest that if you've been brain numbed to believe that you shouldn't include work, or in not having to work that hard, in your messaging, promotions and campaigns, or just in general for your own life -- just like the title of the mesmeric 'The Lazy Man's Way to Riches" that had people buying the book in droves because of the in-built promise of the words Lazy and Riches and how the words been strategically connected inside a person's mind to believe that way and approach --
...then, you'll no doubt LOVE and froth at the madness around creating content and communications via AI.
Especially the part where it proposes to do all the work for you and where you really don't need even a quarter sized brain, and nor do you really ever have to stretch, excel, create.
That's somewhat lethargically captivating, isn't it?
But look...
If you're seriouly hanging all your creative input and content creation into the belief that AI will bring you the freshened, updated, lazy person's way to create marketing so good that people want to buy, stay and consume whatever you have to sell... over and over again, then you might as well freeze frame here and instead, go coddle your brain inside an instant zappy marketing system that has little personality, humanity and all the tried and tested ideas, tricks, strategies and tactics to feast your greedy little robotic eyes on.
In other words...
You've willingly enrolled yourself, your business, your venture, your future, your way of thinking and idea generation... into a world of mee too - ism and delerious sameness, where you're bracketed and pooled together with the many others who are jumping up and down at this life altering, new wonder of the world.
Okay, now we've wrapped that up and got it off our artificial hairless chest, here's your 365 days a year marketing and content machine that you can dive into right away and begin seeing results by tomorrow if you're nimble and agile enough.
Because, what your audience wants, what your customers want, what your subscribers want, is fresh, juicy, remarkably different content and communications thay haven't seen or experienced before.
Who's interested in the same, dreary, haggard, slouchy, plain vanilla ideas, approach and messaging that gives us that shrug of the mind that demonstrates to us there's really nothing going on here except plain-ness and utter blandness?
Can't get revved up, animated and energised about that, can we now?
However, here's a little formula that if you apply it to your business, your venture, your enterprise, you'll be delightfully suprised at what you find happening.
And just to state the bleeding obvious, this isn't a one time foray where you expect to see results multiply from it.
It's a way of being in your approach and application.
Consistently and continiously.
Now whether you use it or not, the google content machine is going to be your suprisingly profitable best friend in this little adventure.
Here's what you do:
1. Plug into google - "todays news".
2. Look at the listings that show up for your country.
For example, here in London UK, here's a partial list of the news of the day (6.39pm, 25th October 2024)
3. Pull out one headline that screams out to you as something that interests you.
4. Get a synopsis of the content piece.
5. Write your own version or interpretation of it.
6. In the call to action, transition and connect your product or service to the content piece and send reader to a link to buy it.
Nothing fancy, complicated or schexy about it.
Now how many marketers, owners, marketing executives, copywriters, creative commnication specialists will follow the above?
Very few.
Probably less than that.
Why?
Because of that dreaded 4 letter word rearing its semi-ugly head again.
WORK
This way of doing things, this system, it does take work.
No getting away from it.
It takes a creative brain who can transition and apply ideas into concerted action.
And, to do it over and over again.
It's work.
But it's smart , productive work
Now if you want an alternative to producing content from news, which by the way is what's going on in most people's minds in one way or another because guess what, today's news is fresh, it's what your customer audience is being baked into their heads in one way or another. It's all fresh and recognisable to them...
... then...
What you can do instead is look for things that are happening to you in your everyday life.
Keep your antennae and your wits about you and you'll soon condition yourself to be on the detective lookout for fresh ideas and inspiration.
Again. It takes work.
Oh, and let me suggest that if you've been brain numbed to believe that you shouldn't include work, or in not having to work that hard, in your messaging, promotions and campaigns, or just in general for your own life -- just like the title of the mesmeric 'The Lazy Man's Way to Riches" that had people buying the book in droves because of the in-built promise of the words Lazy and Riches and how the words been strategically connected inside a person's mind to believe that way and approach --
...then, you'll no doubt LOVE and froth at the madness around creating content and communications via AI.
Especially the part where it proposes to do all the work for you and where you really don't need even a quarter sized brain, and nor do you really ever have to stretch, excel, create.
That's somewhat lethargically captivating, isn't it?
But look...
If you're seriouly hanging all your creative input and content creation into the belief that AI will bring you the freshened, updated, lazy person's way to create marketing so good that people want to buy, stay and consume whatever you have to sell... over and over again, then you might as well freeze frame here and instead, go coddle your brain inside an instant zappy marketing system that has little personality, humanity and all the tried and tested ideas, tricks, strategies and tactics to feast your greedy little robotic eyes on.
In other words...
You've willingly enrolled yourself, your business, your venture, your future, your way of thinking and idea generation... into a world of mee too - ism and delerious sameness, where you're bracketed and pooled together with the many others who are jumping up and down at this life altering, new wonder of the world.
Okay, now we've wrapped that up and got it off our artificial hairless chest, here's your 365 days a year marketing and content machine that you can dive into right away and begin seeing results by tomorrow if you're nimble and agile enough.
Because, what your audience wants, what your customers want, what your subscribers want, is fresh, juicy, remarkably different content and communications thay haven't seen or experienced before.
Who's interested in the same, dreary, haggard, slouchy, plain vanilla ideas, approach and messaging that gives us that shrug of the mind that demonstrates to us there's really nothing going on here except plain-ness and utter blandness?
Can't get revved up, animated and energised about that, can we now?
However, here's a little formula that if you apply it to your business, your venture, your enterprise, you'll be delightfully suprised at what you find happening.
And just to state the bleeding obvious, this isn't a one time foray where you expect to see results multiply from it.
It's a way of being in your approach and application.
Consistently and continiously.
Now whether you use it or not, the google content machine is going to be your suprisingly profitable best friend in this little adventure.
Here's what you do:
1. Plug into google - "todays news".
2. Look at the listings that show up for your country.
For example, here in London UK, here's a partial list of the news of the day (6.39pm, 25th October 2024)
- None of us can change the past', King tells Commonwealth. ...
- A big week ahead and a chance for a government reset. ...
- Twice homeless millionaire tops UK black power list. ...
- Kate Bush reveals plans to make new music. ...
- Lucy Letby loses bid to appeal against conviction. ...
- Sir Chris Hoy 'blown away' by men seeking cancer advice.
3. Pull out one headline that screams out to you as something that interests you.
4. Get a synopsis of the content piece.
5. Write your own version or interpretation of it.
6. In the call to action, transition and connect your product or service to the content piece and send reader to a link to buy it.
-----------------
There you have it.Nothing fancy, complicated or schexy about it.
Now how many marketers, owners, marketing executives, copywriters, creative commnication specialists will follow the above?
Very few.
Probably less than that.
Why?
Because of that dreaded 4 letter word rearing its semi-ugly head again.
WORK
This way of doing things, this system, it does take work.
No getting away from it.
It takes a creative brain who can transition and apply ideas into concerted action.
And, to do it over and over again.
It's work.
But it's smart , productive work
Now if you want an alternative to producing content from news, which by the way is what's going on in most people's minds in one way or another because guess what, today's news is fresh, it's what your customer audience is being baked into their heads in one way or another. It's all fresh and recognisable to them...
... then...
What you can do instead is look for things that are happening to you in your everyday life.
Keep your antennae and your wits about you and you'll soon condition yourself to be on the detective lookout for fresh ideas and inspiration.
Again. It takes work.
But now, you'll be into that approach, especially if you don't want to wear the Lazy Person's Much ado About Nothing tag around your neck.
Want 20 content creation ideas to help fill your monthly marketing content calendar with?
Grab it Here.
raja . hireker @ gmail . com
