What do MOST businesses and brand owners suffer with?
A consistent lack of new, fresh ideas.
And then, converting those ideas into action in the marketplace.
Think about it this way-
If you had the SAME programmes showing up on Netflix every week with no new content, then it's pretty obvious that you'd leave and find a better place to be.
Fresh ideas are THE LIFEBLOOD of your business via your ads, your marketing, your content.
Look at this picture below:
If you haven't figured it out already, it's a fried egg, with cheese and ketchup, along with two slices of toasted granary bread.
As I was taking the egg out of the frying pan and as it nestled on one of the toasts, an idea struck me about a NEW way to position the food to those wanting to lose weight.
Now that's a VERY big marketplace, is it not?
So what if amongst all the diets and pills and workout programmes you see all over the place, what if you came across an ad that said -
"Oversized Thinness -- For those looking to lose pounds WITHOUT giving up on your favourite foods!"
And the picture in the ad was of a fried egg in between two slices of small granary toasts, where the fried egg came out of the sides of the toasted sandwich. Oversized Thinness.
It might fly. It might not.
The KEY thing here is to come up with new fresh ideas to test and experiment with.
Otherwise...
It'll be business that's somewhat similar to the daily communications for most couples - boring grunting disinterest.
Continuous ideas and action will always propel you out of the norm.
Here's 20 Fresh Ways To Get Your Emails Opened, Read, Bought From
