Tuesday, 5 March 2024

IDEAS and ACTION - twin jet propulsion rockets, part 2

 Another unconventional, against the grain idea that can potentially help you sell boatloads of your products or services.  

Like you've read in an earlier post, Ideas and Action are the cashflow assets all businesses need. 

Without them?

You'll be the like the owner of dreaded party on the block no-one wants to attend, despite them having a VIP Invitation. 

You can't fix boring, by piling on the kind of even more boring... nobody wants.   

I've a simple 'idea' for you below to employ. 

And it doesn't matter what's being sold. 

And it doesn't matter what it is you sell and promote.

Because... if you've just one, alert, semi-creative cell in your brain, you'll figure out a way to shift it (the conceptual idea) across to your business.

Now... if you've seen one ad for hair loss, you've probably seen them all. 

Their main thrust?

I was thinning, now I'm not.

Unknown Eastern Doctor Makes Barren Heads, Fertile Again with Miracle Cure.

You'll see multiple versions of this kind of thing, everywhere.  

Now, how about this jolting one. 

And when you see it, do you you think it'll stand out amongst the sea of balding sameness you see almost everywhere? 

Do you think it has read-ability and buy-ability?    

Do you think the particular target audience will FIGHT to get their hands on the product?

You decide - 


My Hair Was Thinning...

Now I’m Completely Bald as a Coot!

“Don’t do what I did”, says desperate, disconsolate Woman in her 40’s, do what her sister did instead and who now has a full head of luscious, thick, unmissable forest of hair


Get your brain whirring. 

Your business depends on it.

Remember, Ideas and Action ARE your business's greatest assets. 


Unlock a small bank vault of sensational email ideas to send your business deep into an ongoing profit zone  

raja . hireker  (@) gmail . com  



(hat tip to the remarkable Lawrence Bernstein for the Ideas and Action)  


Friday, 1 March 2024

Ideas and Action - twin jet propulsion rockets that'll create lots of...

What do MOST businesses and brand owners suffer with?

A consistent lack of new, fresh ideas.

And then, converting those ideas into action in the marketplace.

Think about it this way- 

If you had the SAME programmes showing up on Netflix every week with no new content, then it's pretty obvious that you'd leave and find a better place to be. 

Fresh ideas are THE LIFEBLOOD of your business via your ads, your marketing, your content.

Look at this picture below:


If you haven't figured it out already, it's a fried egg, with cheese and ketchup, along with two slices of toasted granary bread. 

As I was taking the egg out of the frying pan and as it nestled on one of the toasts, an idea struck me about a NEW way to position the food to those wanting to lose weight.        

Now that's a VERY big marketplace, is it not?

So what if amongst all the diets and pills and workout programmes you see all over the place, what if you came across an ad that said - 

"Oversized Thinness --  For those looking to lose pounds WITHOUT giving up on your favourite foods!"

 And the picture in the ad was of a fried egg in between two slices of small granary toasts, where the fried egg came out of the sides of the toasted sandwich. Oversized Thinness.

It might fly. It might not. 

The KEY thing here is to come up with new fresh ideas to test and experiment with.

Otherwise...

It'll be business that's somewhat similar to the daily communications for most couples - boring grunting disinterest.    

Continuous ideas and action will always propel you out of the norm.  


Here's 20 Fresh Ways To Get Your Emails Opened, Read, Bought From