Very few people like hearing that THEY are the reason for their poor marketing results, poor profits, poor morale, poor anything.
Oh, they of course love the celebratory din and back slapping when things go well. When sales are up, when profits are rising.
But...
When there's low morale, low sales, low profits, high misery?
Then quite naturally, everyone else is to blame for that!
The marketplace's erratic nature is to blame.
Rising costs are to blame.
Poor marketing advice is to blame.
Competition is to blame.
Government red tape is to blame.
Customer hibernation is to blame.
Higher taxes are to blame.
...
And yet..
Despite all the above happening...
The core central message remains:
You created a business and marketing system that takes into account, or doesn't take into account, all those external happenings.
Want different money results?
Then create a different marketing and business system that'll solve those problems for you.
Now what you can't do is just pray and hope that what you're currently doing from a marketing, lead generation, lead conversion, customer referral and customer retention system, will some how magically produce a different set of results for you than it's currently producing.
Can't happen.
Won't happen.
Trying to force different results with the same operating system is not going to end well for you or your business.
Like hearing it or not.
That kind of thinking is reserved for non-adults. For the wandering, unfocussed mind.
Because each system is PERFECT for producing the results it gets.
And that's a productive framework question for you to apply to any aspect of your business that's coughing and spluttering. (Major hat tip to Steve Sanghvi, Chairman of Microchip for that insight)
Best thing you can do for your business at the start of 2023 that'll spread throughout the entire 12 months ahead?
Put your business principles, your strategies, your tactics, your marketing systems, your ads, your emails, your promotional campaigns... everything... through the SS framework --
"is each system I'm currently running and operating for the above elements of my business, is it producing the kind of results I want?"
And when you do that and when you apply that simple one-sentence process, you'll find in some areas, you'll get a definite and categorical NO to the question.
The good news about that is now you've got something to work with.
You've got a system that needs to be tweaked, tightened or even, overhauled and recreated.
And that's how you begin to create different results.
And 2023 is all about producing different results.
Stay the same, and you'll soon be yesterday's news.
So, let's hear the core message again -
YOUR marketing and sales results are created by YOUR system.
And EACH system is PERFECT for producing the results it gets.
Hint: Begin creating a NEW set of systems if you don't like the results you're getting!
