Do you really LOVE what you sell and promote?
I don't mean that you say you love it on the face of things, but then on the other side of it all you know that you don't have many good things to say about your products or services that has you convinced and convicted that your product or service is truly valuable, that it makes a significant and measurable difference for those that buy or invest in it.
Are you a TRUE BELIEVER that what you have to sell, that it has the absolute benefit and wellbeing of your clients and prospects right at the centre of it?
Whether or not that's true for you just now here's what's super important:
- it's hard to have a fun business and it's hard to create the kind of inspiring and joyously created communications and sales writing when you're half-hearted and half convinced about what you're promoting and selling.
And no, you can't flat out lie and hype up your products or services to be something they're not. Because guess what, you'll soon be found out. You'll soon have multiple people banging on your doors asking for their money back.
Be alarmed or not, but there'll be a few who'll want your head and will heckle for your business to be barred and banned!
We as a collective, are sick and tired of hearing and seeing the same dry boring communications and marketing efforts, all across the board. The kind of efforts that make us indifferent and unwilling to want to find out more.
Frankly, the problem isn't that a product or service is boring or tepid.
(Because I'm convinced that if you look hard and deep enough, you'll discover and unearth unique fresh distinctions and advantages about your products and services it'll stand you so far apart from those selling and promoting what it is you do, especially because of how you tell the story about it).
The REAL problem is the lack of ideas and the creative application in selling what you sell.
The REAL problem is refusing to bring an element of fun, joy, happiness and real entertaining excitement to your marketing, advertising and communication efforts.
And I don't mean you hype up your products and services in such a way that it creates some kind of mass hysteria or false buying frenzy. I'm not talking about doing any of that.
I'm talking about creating the kind of communications that people love to read and inherently love to buy from.
And if you're like the majority, we want our experiences, the service we receive, we want that to be something that knocks us down because of how incredible and exciting the whole experience was for us.
We're silently dying for that to happen. Even if we have to wait for 3 blue moons for that to happen.
But we don't need to wait that long.
Because in steps Walt Disney to slap us into 100% attention mode. Here's what he DID with Disney, in every which way that was possible for him to do so:
Do what you do so well that people can't help but talk about you.
There's the MIRACLE formula right there...
And when we apply that formula to our communications and our sales messages, when we make our communications and sales efforts fun, joyous, engaging, entertaining... your customers, clients and prospects who see and read your communications can't help but talk about you. They can't help but pass around the stories about you and your products and services to plenty of others.
No one delights in passing and referring the bland and the boring to others.
Now's the time to fix things so that never happens to you and your business. Ever.
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(If you'd like to see further examples of what I'm talking about (you've already see a number of them in the pages of this blog) when it comes to creating fun and joy in your sales and marketing communications, then send an email to me at the following address: raja . hireker @ gmail . com )
