And before I declare what that number one idea is, let me give you the absolute BIGGEST idea that precedes the number one idea above.
Mystified?
Don't be. All will be revealed.
Announcing:
That ABSOLUTE gimongous mother of all ideas is...
PAY CAREFUL ATTENTION TO THE GOVERNING FUNDAMENTAL PRINCIPLES.
And that's it.
Sorry to break that to you and to be a lead balloon party pooper.
There's no wild fanfare or red carpet roll out for that mother of all ideas.
Nor are there any apologies for not schexing it up to any level.
Because the governing overriding principles can't be messed with, meddled, shortcutted, or understated.
They're profound foundational stuff.
The stuff that makes any system, tick.
So what ARE the governing overriding principles that'll work for anyone in any business?
I'll list a few for you:
- Have an irresistible offer. Or even, a series of them.
- Know your marketplace, intimately. No guessing allowed.
- Keep communicating in a way others, aren't, and keep on communicating, truthfully, honestly, entertainingly.
- Show up in a way others, aren't.
- Follow up religiously
- Handle complaints or concerns obsessively quickly and, with a smile.
- Drop anything that you can't get a measurable return on.
- Turn down the noise on anything promoted as a sure fire, quick fix revolution.
Just focussing on those will put you way ahead of where you're currently at right now.
Now when you marry those to the NUMBER ONE big idea I'm going to tell you about now, you'll be a dangerous lethal weapon.
And again, just like the above, what I'm about to share with you is nothing schexy, and nothing earth shattering and nothing that'll have your greed glands zipping and pinging into uncontrollable overdrive.
So, here it is:
Have a 48 hour implementation rule.
So what does that mean?
Simply put, everything you get or learn that's new, or some idea or strategy is brought back to life from the past, implement it, and... implement with speed.
Give yourself a 48 hour window for implementation.
And by doing just that, and look, you don't have to believe me just because I'm bringing it to your attention, you can just test this out for yourself on something small.
Because whan you do, you'll be startled at what you'll discover.
And guess what?
You just might get the addictive bug inserted into your head about implementing things and getting things done at a speed and level that has you energised, and upbeat about what you're doing and what you're up to.
Not only that.
Because of you leading the way with this way of being, you will, as a natural by-product, infect, inspire and instill this way of operating and doing things with everyone who is connected and affiliated with you and your business.
Now let me be very clear.
When I say have a speed implementation plan, I don't mean that you recklessly do things and cut corners, just so you can meet the implementation deadline. I'm not talking about operating in that way.
What I am talking about is having a deadline based mentality to what you do and what you want to create, because in that way, you'll be more alert, more aware, more receptive to what's going on in your business. You'll be more aware and alert in your marketing, your sales, your whole modus operandi than if you didn't have any deadline based implementation window to work within.
Because yes, you'll be more than tempted to stall and delay.
You'll be more than ready to go over things for the dozenth time.
You'll be more than convinced that delaying and pontificating represents 'busy' work.
Take this piece of writing.
I began creating it only 5 minutes after the idea came to me.
I didn't have the idea for it on 5th November and then just let it stew and percolate in the dusty cobweb corners of my tiny little mind.
It didn't happen that way.
And for most of us, things really DO happen that way.
We're lethargic about it.
We mull, and dwell, and pontificate over things when they can just get into motion, right now.
And guess what, new shiny object syndrome, new distractions, new ideas come in the way all the time. And yes, we think we're not deliberately doing it but we hang ourselves by that daily distraction cord nearly every single day.
It's no wonder it's the same people constantly bleat out the busyness line, and the overwhelmed line, and the info overload line.
And that's because there's too many unfinished loose ends (partly done campaigns, offer creations, lead generation, emails, joint venture proposals, business follow up...) all lying on the cutting room floor that needs tending to, that needs tying up and sent packing off into the marketplace before moving onto something else.
Want it so there's a clean slate and a clean operating table to work from?
Then create an implementation plan. Create a speed plan. Create a getting things done, plan.
Because that kind of systematised way of operating and doing things will pay you back in multiple ways, will bring you multiple rewards, will create a system of operation that'll have you approach life and business in a refreshingly open, straightforward, and simple way.
The results required, way.
If you want a sytematised way that'll have you producing engaging, irresistible emails and marketing communications, fast, and without fuss or frustration, then get the simple 5 page booklet here that'll show you EXACTLY HOW TO DO IT!
