An email I wrote over 19 years ago about PROFITS and PRODUCTIVITY that has even more relevance and merit for you... TODAY!

Let me take you back to an email I wrote almost 2 decades ago.

The world wide web had just popped up into global consciousness.

There was no social media to speak of.

There was no AI hysteria.

And yet...

What there was, and still exists today in a Frankenstenian grotesque way, is INFORMATION. 

That, and what you'll read about profits and productivity, could make a major improvement for you across a number of areas. 

It's ready below:

   

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Your 'Swinging For The Fences' weekly e-Missile Smashing a Sledgehammer Over the Mountain of Information That Could End Up... Drowning You! -------------------------------------------------- Dear fabulous subscriber: LOOK OUT! Day by day, the world is becoming a more dangerous place. Why? There's more information available on a daily basis than we can digest over our lifetime. The danger lies in the fact that our brains heading towards... AN INFORMATION BLOWOUT. That being the case, there's still an insatiable, greedy appetite to collect, hoard, pile up a veritable mountain of information... Information we'll MOST LIKELY never ever use! Think of this -- The Internet is a wild and wonderful resource. Ask it what you want, and it'll give it to you. In fact, anything you ever want to know, is there, available, mostly -- FREE. But still, there's people walking around as if they've had information deliberately kept from them! So, this information -- information we're gathering like squirrels building up a NUT PILE for the winter -- ...this info only has value for us THE MOMENT we set eyes on it, AND NOTHING LATER. For example: you see a promotion touting a Google AD Words book. You feel excited. You sense a future stream of traffic flowing to your website. You feel the warmth of the sun slapping against your arms from the profits you'll net from the info in the Google Ad book. THE REALITY? Different. A lot different. Go check your hard drive. Go check the books you've not turned the pages of. Gaze at the manuals, the literature, the courses you've not followed through on. What did you find? How MANY did you find? Want to know something that'll sicken you? If you go back and ask yourself what you wanted to gain out of it all, and... howcome till now you HAVEN'T gained, than what was it all about? Why did you spend the money? And something else... This info virus won't stop unless you say, "ENOUGH IS ENOUGH!" And, in a moment, I'll give you a terrific way to put a HALT, once and for all, to this process of gathering information we promise ourselves that we'll use in the future. Which of course, most of it, we don't use. Before I show you how to fix it, let me quickly tell you that there's nothing worse for our own self image when we promise to do something... But, we screw up on it. Now that can be something as simple as promising to do 20 sit ups in the morning, read a book for half an hour a day, write a journal... to -- submitting those articles on Thursday, get the website up and running, hiring expert outside help. Whatever it is -- We break it, it breaks us inside. Unbeknownst to the outside, the inside is slowly being chipped away at. Okay, let's cure this INFORMATION DISEASE. KEY: ONLY GATHER THE REQUIRED INFORMATION TO DO WITH WHAT YOU ARE WORKING ON, AT PRESENT I know it sounds simplistic. I know it could easily bypass you, set aside to be read another time. AND THAT'S MY POINT! If it's important for you and has impact in what you are doing today, get the information, act on it, track the results. Let's put this into perspective; so you can see how this all snaps together. You fine with that? Say you're working on a project with a client, and, you've also got to finish off a number of marketing and promoting tasks. Well, all the information you need should be related to completing those key tasks -- and only those. But, oh, there's a ton of stuff in the inbox. Hmmm... let's see now?... we seem to have a few minutes to spare. Promotion after promotion; for this website service, that email list building programme, how to be an effective public speaker for consultants course, this software programme, that recommendation, this affiliate programme... AAARGHH!! And guess what? We click on those damn buttons and links like our life depended on it! We think nothing of sending in whizzing to our hard drive... We internally dance with glee when our printer seems to buckle under the constant demands we put upon it -- stockpiling papers, information, data! Is it any wonder that we feel there's not enough time in the day? Just look at our INFORMATION HABITS! Can you see where this is all leading? It's leading to US fooling ourselves. Buying into our own PR DREAM MACHINE that's built.. ON SAND. But, the real you, the inner you, knows that productivity and profits is the NAME OF THE GAME. And that's true for each and every area of our lives. Go back again. The key to being effective in each and every area of our lives is PRODUCTIVITY AND PROFITS. And that means, securing the information needed to solve those issues, TODAY. Not in hoarding a pile of information for a future promise that we're not sure we can fufil on. Yes I know there's all this vision thing and that we have to look at the BIG PICTURE of where we want our venture to take us... BUT There also comes a time to stop the flow of information relating to the far off future. A future that may not seem real to us just now. I've taken this a step further I've cancelled all those subscriptions -- free and paid for-- all those memberships, which although valuable, have no present use for me because of the lack of time to absorb them, and... IT'S NOT URGENT OR PRESSING FOR ME AT THIS PRECISE MOMENT! I really wish that you get this. It's just... KEY! I've cashed in all spend on those marketing and website promotional tools. And, am working step at a time with ONE service provider linking all the other vendors together. It's time well spent. It's one less headache. It's money redistributed to info I need at PRESENT! There's only a certain amount we should feed our heads. The rest of it can be accessed as and when we need it. Pretty silly signing up for a whole host of things... AND NOT EVEN TOUCHING IT! This is where you'll have to be your own best judge and say WHAT AM I REALLY USING AND WHAT IS REALLY VALUABLE FOR ME... TODAY, IN ORDER TO GET THE JOB DONE? I'm involved in a number of projects, campaigns, consultations. I've deadlines on all of them. I've gathered only the info I need in each. I've physical and computer files holding this very information. When I see something that could add to, or enhance any of them, I add it to the relevant file or folder. I've resisted the temptation to go on an information wild goose chase with things. Saved a ton of time. Projects are humming with crispness and clarity. Through this culling and guillotining process, you'll see a freshness and clarity in what YOU do. The information clutter, will have died. Now, your brain has the freedom of movement, of thinking, of greater PRODUCTIVITY! Isn't that liberating, refreshing... PROFITABLE? Whether you've hoarded and stored like the best of them, why not put a stop to this TODAY? Why not give yourself the gift offreedom, of mental relaxation, of building a self image based on YOU keeping your promises, and... ... of cleaning and clearing out the inbox of your computer and, that of your mind. There's immense power in DOING the simple disciplines of life. How POWERFUL do you want to be? Start by working and using the information you need to use TODAY, in the projects and plans that you need to finish TODAY. Wishing you a life of satisfaction and multiple rewards. Raja C. Hireker ------------------------------------------------------------ NEXT WEEK -- The ability to tell a good story is CRITICAL if you're looking to bond with your customers and clients on a more regular, friendlier and more personal basis. You really don't want to miss this if making a bundle of profits from your customer base -- whilst giving them enormous value -- is important to you. ----------------------------------------------------------- P.S. Many have asked me about my website. And also about the copywriting service. The website www.RajaHireker.com is functional. There's more content being added. Though, as of now, it's breathing on the web.

[What you find below may be pertinent and relevant, or not. Decide for yourself:

https://rajahireker.com/who.html] Re Copywriting, especially email copywriting; I've a copywriting course that's delivered by email for those who are looking for some sort of 'hands off' assistance. To get it, all you have to do is send a blank email to the following KillerAdCourse@aweber.com [SORRY. Course no longer available] About 'hands on' help, get in touch: raja . hireker @ gmail.com

The IRONY writes itself. Copywriter on LINKEDIN gets a drubbing for his AI shenanigan's

Doling out the AI copywriting drivel.

And yet, the flak that sprouted forth because of it was anything but artificial. 

It was actually a pleasant visual battering. 

It was also sending a sobering message to those who thought on similar lines to Mr Lambasted.    

When a Professional Marketer/Copywriter decides to proclaim in a Linked In article that his Copywriting AI newsletter will be of honking advantage, make writing easier, create more flow to one's ideas...

And yet... the article was obviously written with some form of AI as it was dripping with AI speak - "no drama, no fluff, etc".

Most telling was the piece was wrung dry of any kind of personality or humanity.  

Just a series of robotic phrases and ideas, all snugly wrapped up inside the typical AI language curriculum.   

Many who read it, just didn't take the writer seriously at all.

The damning kaleidoscopic comments to the piece proved it. It was almost universally critically gobbled up by readers, and humiliatingly spat back out at him.  

Oh dear.

You deserve what you get, and you get what you deserve. Low thinking short cutters and mindless greed hackers will always get their punishment. 

Another thing it also proved to everyone who writes, produces content, creates marketing assets... is... you had better come to the party with your own ideas and your own value. 

And, you'd better be real about it because you'll be snuffed out in an instant.

We can all detect BS. We can smell imposter.

I coined a term for a particular imaginary device that visually enhances that detection. 

At the time, I was in an organisation where the head of section was a PHD in bull-shit-ology.

The contraption?

BSD

A Bullshit Deflector.

It's a simple dome cap that has two little antennae with an end bulb jutting out of the top of each antennae. 

And so when you're in ear shot of BS, the antennae and dome would instantly get triggered and would ring and thwang and light up like a Christmas tree. 

So whenever the HOD spoke, those who were in on the game, would playfully twiddle our imaginary antennae on our imaginary domes. The laughter we enjoyed was epic, just as it was injurious to our aching tummies. 

With all the AI nonsense that's doing the carnival rounds, online and off, for your own sanity, you're going to need to stock up on a barrow full of BSD helmets.       

[HELPFUL RESOURCE REVISED]

My Never Blank Writing Programme. It won't ever have you being who you're not. It'll never have you be out of sincerity. It'll never deliver canned, off-the-rack communications on your behalf. Your customers and clients will only ever receive remarkable communications from you to match your remarkable products or services. Email for more information- raja.hireker@gmail.com          

Your unwelcome invitation to the AI communication Drop dru.g zone

Here's what's desperately MISSING from most marketing and business communications, especially now that the AI content and copywriting drug worm has entered the frontal brain lobes of many a business person or marketing exec - depth, connective sincerity and good old fashioned honesty and authenticity.

In other words... BEING DAMN REAL.

Most communications are NOT that.

You can't get AI to be that for you.

What most communications try to do is to try to be something the business owners, the entrepreneur, the entity... IS NOT.

And believe it or not, you certainly don't need an all-intelligent, highly expensive, analytical swot team to swoop on in to tell you that; you can figure that out on your own.

And it's not hard to do. (Don't listen in and believe the nitwits who tell you this is all too complicated and you'll bloody your knees and mangle your business if you all but attempt it.)

Because look, you can automatically sense the polished disconnect the moment you set your eyes on it.

You can flatly SEE the Photoshop touch ups on the communications.

It's like there's a personality makeover going on that has you and your business be, who you're not.

And when that happens, guess what; you've just psychologically and monetarily, lost a goodly number of your audience. They've mentally departed from your planet, even though they may still be customers, patients or subscribers on your books.

Now don't get them wrong or get mad with them. It's not their fault at all to behave like that.

They do, as we all do. We intuitively know when there's a stage performance act being put on, and we know when there's real authentic conversation going on. We can sense and feel it.

"We proudly serve our customers and exceed their expectations due to our concerted and diligent efforts to leave no stone unturned"

YAWN! Haven't you fallen asleep yet from reading that unflattering canned twaddle?

Now the trouble with that approach is businesses of all stripes and size, try to emulate that same type of thinking and language, believing their customers and clients are also a lot more sophisticated, who would be impressed and captivated by such proclamations. And so because of that, will be more inclined to want to read and hear such things, over and over again.

(THINKING POINT: You haven't got a similar version representing your business, have you?)

Now yes, there may be certain individuals who actually do want to read those kind of messages and who do want their egos massaged, and who do want their brains to be soothed, courted and romanced by such approaches. No question about it.

Though, what's probably true is the fact that most humans, affluent or non affluent, are normal people. What that means is we all (mostly) want to be communicated with genuine sincerity and authenticity. No personality disfigurement, needed.

Around 10 years ago I was in conversation with Steve Sims, CEO of a luxury concierge firm, Bluefish. He has clients who pay him a lot of money, a LOT of money -- for example, how much would you pay to have someone arrange it for you to be married in the Vatican, to have  private dinner for 6 of your best friends at the foot of the marble statue of Michael Angelo's DAVID, to play with your favourite rock or pop band? -- well, Steve looks like a bouncer, rides a Harley Davidson, has a goatee beard, primarily wears black t-shirts and an earring... yet, is 100% authentic. His clients LOVE him. His communications are as his personality - warm, rugged and deeply sincere. But get this: when Steve previously hired copywriters for his communications, he told me they made him sound all Rolexy and Champagney... and that was OUT of character to who Steve was. And, in fact, he began LOSING money when he was portrayed as being someone, he wasn't.)     

Sobering, no? 

Want to shine like a bright warm light in the lives of your customers and prospects?

Want them to connect and a deeper relationship level with you and therefore, will want to buy more and more from you?

Then, send them bright warm messages on a continual basis that actually DOES lift their lives... that DOES inspire them to want to take some type of action... that DOES connect and draw them closer to you on an ongoing basis.

And certainly, do NOT have your communications and promotions be deliberately uppity or polished. Don't have them be a photoshopped, photocopied, AI drug version having little to zero empathy, energy, passion or authenticity. 

You don't get to be your true authentic brand that way.

[HELPFUL RESOURCE]

My Never Blank Writing Programme. It won't ever have you being who you're not. It'll never have you be out of sincerity. It'll never deliver canned, off-the-rack communications on your behalf. Your customers and clients will only ever receive remarkable communications from you to match your remarkable products or services. Email for more information- raja.hireker@gmail.com

Why not have FUN writing your promotions, campaigns and emails?

Burping and boring your way into your subscribers or customer's life, with dull, uninteresting, uninspiring promotional content and written copy, won't create the kind of eagerness, happiness and eagle-eyed readability you most probably want.

Many groan at this yet if you squash all the fun and enjoyment when writing and creating your marketing and sales materials, then it'll automatically show in the deflated, finished output. It has to. It's simple logic.

There's no black hat mystery, sleight of hand magic or secret handshake to this. 

Have fun and joy writing, in being entertaining, in being a fresh voice, and you'll have more people reading and engaging and buying than if all you did was do what most business and marketers do - hastily churn out bland, uninteresting, plain vanilla content and communications that are simply -- no fun to read.  

And let me caveat something here before someone reading this takes offence to the idea of having fun and enjoyment in their communications, because look, they sell serious products and services relating to serious subject matters. 

Of course, serious subject matters need treating differently. This is not a wholesale, one size fits all solution. Let's not be silly about it. Like for example, death, divorce, bullying, eating disorders, child abuse, animal cruelty, bankruptcy. 

Now I'm not saying one has to preen and prattle, be comedically clowny, flippant or obnoxiously accusatory in order to get their message across on such subject matters. No. Not at all. Yet, one can be interesting, articulate, and communicate with a sense of compassionate energy in order to have a specific message hit home, no matter what the topic. Making it readable, compelling readable, must be the ultimate driving goal.    

For numerous businesses where their products and services aren't of lifechanging seriousness, there's an unwritten obligation of sorts to ensure that your readers and recipients are put in a happy, joyous, smiley frame of mind. 

Because what happens when the joyful, fun, entertaining light filters into the heart and mind of a person? They're a different beast. They're more open. They're more willing. They're more cheerful. They've a more receptive mind. And that means, they'll be more readily inclined to want to inquire, to connect, to buy. 

And that's what we want, isn't it?

Don't fall for the drab and lazy school of communications that says -- only say what you have to say, and leave it at that. Economy and brevity being the order of the day. Why do they say that? Because they think most people have rather short and limited attention spans. 

Facts are all of us DO have low attention spans, on things that do not interest us. Or, if it's something that is of some interest, though it's communicated in a dull and uninteresting way. I've no interest in pot belly pig farming so no amount of information or material will get my attention. Unless however, if the smart marketers link pot belly pig farming to something that IS of interest to me, AND, if it's communicated in a fresh, new, interesting and entertaining way! (That's a highly valuable business changing idea and strategy for you if you're alert and willing to adapt and apply it to your products and services.)    

There's nothing wrong in making the buying experience from you, a happy and joyful one. There's nothing wrong in bringing a smiling joy to the lips of your audience. There's nothing wrong in wanting to entertain them and put them into a happy and joyful frame of mind. Nothing wrong in any of that. 

Shockingly, and the great news is, you do not need to be Ken Dodd or Robin Williams or Joan Rivers or Eddie Murphy in order to pull this off. 

Because believe it or not, everyone of us has our own personality and our own sense of humour. We all have our own way of seeing the world. Our own way of using language. 

And so here's a novel idea... USE IT ALL! 

Don't compare yourself and your business's 'voice' to any other. Use what you've got. Amplify and expand on it. Because that's when your unique and authentic self expression will fully come out to play.

And that's what's missing in the world. 

What's the alternative? 

Be pretty much the same as everyone else operating in your category or industry. Boring, limp, and lukewarm. Just look at the businesses in your own category and industry and you'll see there isn't much difference; similar ideas, language, offers. Nothing noteworthy in their communications, their promotions, their service levels. 

There's a world of difference that'll open up when you begin infusing and incorporating your own personality, and spread that across your entire communication portfolio and across all your media platforms. 

Take for example a consumer Electronics business. Not much personality in most of it. Yet Drew Kaplan of DAK Industries turned all that around. He built his electronics business based on pure personality, exemplar service and superior products. 

How was he able to do that? He lovingly tested each and every product, snapped every single product picture, wrote the selling copy for everything sold in his catalogues, he was intimately familiar with the match of his products to his customer's wants and desires. 

His customers, over 600k of them, drooled over his products, because of his descriptive, alluring advertising copy. 

For example, here's some advertising copy selling a Stereo Frequency Equalizer/ Spectrum Analyzer.

"Close your eyes. Touch a button, and you'll hear your stereo system literally explode with life. You'll hear the gentle brushes on a snare drum, the startling bone-jarring realism of a thunder clap or the excitement of a full cymbal crash. You'll hear string basses and other deep low instruments emerge from bass (that will sound murky by comparison) with such clarity and such definition that you'll feel you can almost touch each instrument."    

You can't but help be drawn in a captivated by such interesting descriptive copy, even if you have no idea what a Stereo Frequency Equalizer/ Spectrum Analyzer was in the first place! 

Doesn't matter what you ultimately sell and promote; you'll hit the literal jackpot when you can turn your business, your enterprise, your companies' products and services, in to an unduplicatable, can't-put-down series of interesting, intoxicating, wonderful descriptions, stories and summaries.  And that can only happen when you invest time and effort in choosing the right words, the right phrases, the right mental pictures. It takes work. It's not something that's just pieced together on a whim and a grunt and a puff of the funny stuff.   

Now saying all that, you might be lured into thinking that it's easier to pummel and sledgehammer your audience into painful submission, to beg, implore or beseech them, to delude, hoodwink or befuddle them... just to get your message across. You don't need to do any of that. Nor do you need to be Shakespeare or Hemmingway. Just tell the truth in a fun, inviting and interesting way. And when you do that, you'll be delightfully surprised at the results that show up. It's a cage rattling antidote to a blur of marketplace sameness.   

Want 7 Ways to Ramp Up The Selling Power of Your Sales and Marketing Communications?
Get the FREE Little Book, here.  

Strange Secret for Creating Customers who Make it A Custom From Buying From You

Actually, there is NO strange secret.

However, what's actually strange about it, is why most businesses of all stripes, kinds and sizes...pay so little attention to it. 

Even though this hidden in plain sight secret is widely open to all.

And so what is this not so strange, secret?

Here's the ZERO drum roll version --

Communicate more frequently with interesting things to say and convey.

GASP!

That's your not so strange or schexy secret for you, in a plump nutshell.

Communicate more frequently.

And... don't make it boring.

Now you can fight against that all you want.

But look...

Can it be any more simpler?

Can it be any less complicated?

Well...

Guess what?

It seems there's a high value placed on complex and technical. 

Meaning...

If it's not got a dozen moving parts and if there aren't a gazillion bells and whistles to make the whole system work, then it can't be any good. It can't be worth wasting time and money on it. Can't be producing any kind of meaningful results. 

(See here how incredibly money-making-important it is to have regular communications with freshness and interesting info baked right into it) 

Look for more sophisticated systems and strategies all you like, if that's your thing.

But...

You simply can't get a better and more profitable system working for you in your business, than communicating more, and doing it in interesting, unique, non-boring ways.

Because guess what happens when you show up consistently, and when you show up with intrigue and interest, and freshness?

What happens is the people you're communicating to, want more of it. 

Why?

Because you're probably the only fresh and delightful voice in their life -- a life that's pretty much filled with clichés, and automations, and boring disinterest they get at every turn of the electronic life they lead. 

They need their communication fix.

And so...

When you communicate more frequently, with a zest and juicy freshness they can't get anywhere else, and you tie that in with your products and services, it all becomes an irresistible proposition for your listening and reading audience. 

And that means there's a higher probability they'll buy from you, more times, and... they'll be open and free to hear about your higher end products and services, without having to feel they've been cornered by a used car salesman pummeling them from all angles. 

Not a particularly bad result from a simple one two system of communicating more often, and having new and fresh things to say!

Go for the glorious complex, if that's what you and your business wants. 

Go for the canned personality versions AI is flooding all markets with, if that's what you and your business wants.   

Go for the obvious delays and stalling that naturally occurs when you've a complex and complicated strategy that you find you're continually plucking at and tinkering with...if that's what you and your business wants.

It's your ship to steer.

You can choose complicated and complex, or simple and straightforward.

Whatever you choose, make buying from you... a joyful custom

For Serious communications specialists and marketers only -- GO HERE if you want simple, better, more profitable communication systems working for you in your business or enterprise.  

Customer Service - it means didley squat to most businesses

Here's a customer service industry norm, in response to an enquiry I made about a purchased product.

Thanks for contacting Tower

We’ve received your message safely and cannot wait to get back to you. We always try our best to respond to each email within 48 hours, but please allow up 3 business days for our team to get back to you - there’s no need to send any duplicate messages to us during this time.  

Where's the flaw?

It's here in plain sight.

We’ve received your message safely and cannot wait to get back to you.

And then this...

please allow up 3 business days for our team to get back to you

Hmm...

Not very customer focused. 

Cannot wait to get back to someone probably means (for the recipient reading) somewhere in the region of...  

ALMOST RIGHT AWAY!

But no.

It was the lead up tease that has one think, oh goody, a business who cares about their customers and their concerns. 

And then...

The pull away. 

We won't speak to you for possibly 3 days.

Nothing alarming really.

Because alas, that's how most businesses operate.

And that's exactly why there's more room than ever for a business to wow and astonish their customers with a simple, alarmingly effective plan.

And here be that plan:

Solve your customers problems and issues, faster, more cleaner and in a kind and courteous way they've rarely experienced anywhere else, if ever.  

And look, it doesn't take much to do that and clean up in your market place.

No multi-page manifesto or any kind of advanced education needed to make the changes. 

Declare what your customer mission is, and deliver on it. Keep your word and deliver on it. 

"Oh, but I can't do that... there's too much going on.. I can't find the right people... it costs too much money." 

That kind of thinking will produce nothing but a system of non deliverance, of breaking promises, of being talked about in the wrong way. 

That's not a very dignified way to create relationships with the people who pay you. 

Yet, that seems to be the normal standard across the board in how things are done.

2025 can be a gamechanger year for you.

But only if you decide to take the simple actions that'll help turn your business into a service and customer oriented, machine. 

 

Want to become the talk of the town with how you astonish your customers in your communications?
Then find out how to do that, here: 

Could be your marketing's number one BIG IDEA.

Here's the NUMBER ONE idea, strategy, thing that I got whilst attending an 8 hour marketing and business building livestream on 5th November 2024, hosted by MR INTERNET. (A name I've now coined for him)

And before I declare what that number one idea is, let me give you the absolute BIGGEST idea that precedes the number one idea above.

Mystified?

Don't be. All will be revealed.

Announcing:

That ABSOLUTE gimongous mother of all ideas is...

PAY CAREFUL ATTENTION TO THE GOVERNING FUNDAMENTAL PRINCIPLES.

And that's it.

Sorry to break that to you and to be a lead balloon party pooper.

There's no wild fanfare or red carpet roll out for that mother of all ideas.

Nor are there any apologies for not schexing it up to any level.

Because the governing overriding principles can't be messed with, meddled, shortcutted, or understated.

They're profound foundational stuff.

The stuff that makes any system, tick.

So what ARE the governing overriding principles that'll work for anyone in any business?

I'll list a few for you:

• Have an irresistible offer. Or even, a series of them.
• Know your marketplace, intimately. No guessing allowed.
• Keep communicating in a way others, aren't, and keep on communicating, truthfully, honestly, entertainingly. 
• Show up in a way others, aren't.
• Follow up religiously
• Handle complaints or concerns obsessively quickly and, with a smile.
• Drop anything that you can't get a measurable return on.
• Turn down the noise on anything promoted as a sure fire, quick fix revolution.

Just focussing on those will put you way ahead of where you're currently at right now.

Now when you marry those to the NUMBER ONE big idea I'm going to tell you about now, you'll be a dangerous lethal weapon.

And again, just like the above, what I'm about to share with you is nothing schexy, and nothing earth shattering and nothing that'll have your greed glands zipping and pinging into uncontrollable overdrive.

So, here it is:

Have a 48 hour implementation rule.

So what does that mean?

Simply put, everything you get or learn that's new, or some idea or strategy is brought back to life from the past, implement it, and... implement with speed.

Give yourself a 48 hour window for implementation.

And by doing just that, and look, you don't have to believe me just because I'm bringing it to your attention, you can just test this out for yourself on something small.

Because whan you do, you'll be startled at what you'll discover.

And guess what?

You just might get the addictive bug inserted into your head about implementing things and getting things done at a speed and level that has you energised, and upbeat about what you're doing and what you're up to.

Not only that.

Because of you leading the way with this way of being, you will, as a natural by-product, infect, inspire and instill this way of operating and doing things with everyone who is connected and affiliated with you and your business.

Now let me be very clear.

When I say have a speed implementation plan, I don't mean that you recklessly do things and cut corners, just so you can meet the implementation deadline. I'm not talking about operating in that way.

What I am talking about is having a deadline based mentality to what you do and what you want to create, because in that way, you'll be more alert, more aware, more receptive to what's going on in your business. You'll be more aware and alert in your marketing, your sales, your whole modus operandi than if you didn't have any deadline based implementation window to work within.

Because yes, you'll be more than tempted to stall and delay.

You'll be more than ready to go over things for the dozenth time.

You'll be more than convinced that delaying and pontificating represents 'busy' work.

Take this piece of writing.

I began creating it only 5 minutes after the idea came to me.

I didn't have the idea for it on 5th November and then just let it stew and percolate in the dusty cobweb corners of my tiny little mind.

It didn't happen that way.

And for most of us, things really DO happen that way.

We're lethargic about it.

We mull, and dwell, and pontificate over things when they can just get into motion, right now.

And guess what, new shiny object syndrome, new distractions, new ideas come in the way all the time. And yes, we think we're not deliberately doing it but we hang ourselves by that daily distraction cord nearly every single day.

It's no wonder it's the same people constantly bleat out the busyness line, and the overwhelmed line, and the info overload line.

And that's because there's too many unfinished loose ends (partly done campaigns, offer creations, lead generation, emails, joint venture proposals, business follow up...) all lying on the cutting room floor that needs tending to, that needs tying up and sent packing off into the marketplace before moving onto something else.

Want it so there's a clean slate and a clean operating table to work from?

Then create an implementation plan. Create a speed plan. Create a getting things done, plan.

Because that kind of systematised way of operating and doing things will pay you back in multiple ways, will bring you multiple rewards, will create a system of operation that'll have you approach life and business in a refreshingly open, straightforward, and simple way.

The results required, way.

If you want a sytematised way that'll have you producing engaging, irresistible emails and marketing communications, fast, and without fuss or frustration, then get the simple 5 page booklet here that'll show you EXACTLY HOW TO DO IT!