An email I wrote over 19 years ago about PROFITS and PRODUCTIVITY that has even more relevance and merit for you... TODAY!

Let me take you back to an email I wrote almost 2 decades ago.

The world wide web had just popped up into global consciousness.

There was no social media to speak of.

There was no AI hysteria.

And yet...

What there was, and still exists today in a Frankenstenian grotesque way, is INFORMATION. 

That, and what you'll read about profits and productivity, could make a major improvement for you across a number of areas. 

It's ready below:

   

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Your 'Swinging For The Fences' weekly e-Missile Smashing a Sledgehammer Over the Mountain of Information That Could End Up... Drowning You! -------------------------------------------------- Dear fabulous subscriber: LOOK OUT! Day by day, the world is becoming a more dangerous place. Why? There's more information available on a daily basis than we can digest over our lifetime. The danger lies in the fact that our brains heading towards... AN INFORMATION BLOWOUT. That being the case, there's still an insatiable, greedy appetite to collect, hoard, pile up a veritable mountain of information... Information we'll MOST LIKELY never ever use! Think of this -- The Internet is a wild and wonderful resource. Ask it what you want, and it'll give it to you. In fact, anything you ever want to know, is there, available, mostly -- FREE. But still, there's people walking around as if they've had information deliberately kept from them! So, this information -- information we're gathering like squirrels building up a NUT PILE for the winter -- ...this info only has value for us THE MOMENT we set eyes on it, AND NOTHING LATER. For example: you see a promotion touting a Google AD Words book. You feel excited. You sense a future stream of traffic flowing to your website. You feel the warmth of the sun slapping against your arms from the profits you'll net from the info in the Google Ad book. THE REALITY? Different. A lot different. Go check your hard drive. Go check the books you've not turned the pages of. Gaze at the manuals, the literature, the courses you've not followed through on. What did you find? How MANY did you find? Want to know something that'll sicken you? If you go back and ask yourself what you wanted to gain out of it all, and... howcome till now you HAVEN'T gained, than what was it all about? Why did you spend the money? And something else... This info virus won't stop unless you say, "ENOUGH IS ENOUGH!" And, in a moment, I'll give you a terrific way to put a HALT, once and for all, to this process of gathering information we promise ourselves that we'll use in the future. Which of course, most of it, we don't use. Before I show you how to fix it, let me quickly tell you that there's nothing worse for our own self image when we promise to do something... But, we screw up on it. Now that can be something as simple as promising to do 20 sit ups in the morning, read a book for half an hour a day, write a journal... to -- submitting those articles on Thursday, get the website up and running, hiring expert outside help. Whatever it is -- We break it, it breaks us inside. Unbeknownst to the outside, the inside is slowly being chipped away at. Okay, let's cure this INFORMATION DISEASE. KEY: ONLY GATHER THE REQUIRED INFORMATION TO DO WITH WHAT YOU ARE WORKING ON, AT PRESENT I know it sounds simplistic. I know it could easily bypass you, set aside to be read another time. AND THAT'S MY POINT! If it's important for you and has impact in what you are doing today, get the information, act on it, track the results. Let's put this into perspective; so you can see how this all snaps together. You fine with that? Say you're working on a project with a client, and, you've also got to finish off a number of marketing and promoting tasks. Well, all the information you need should be related to completing those key tasks -- and only those. But, oh, there's a ton of stuff in the inbox. Hmmm... let's see now?... we seem to have a few minutes to spare. Promotion after promotion; for this website service, that email list building programme, how to be an effective public speaker for consultants course, this software programme, that recommendation, this affiliate programme... AAARGHH!! And guess what? We click on those damn buttons and links like our life depended on it! We think nothing of sending in whizzing to our hard drive... We internally dance with glee when our printer seems to buckle under the constant demands we put upon it -- stockpiling papers, information, data! Is it any wonder that we feel there's not enough time in the day? Just look at our INFORMATION HABITS! Can you see where this is all leading? It's leading to US fooling ourselves. Buying into our own PR DREAM MACHINE that's built.. ON SAND. But, the real you, the inner you, knows that productivity and profits is the NAME OF THE GAME. And that's true for each and every area of our lives. Go back again. The key to being effective in each and every area of our lives is PRODUCTIVITY AND PROFITS. And that means, securing the information needed to solve those issues, TODAY. Not in hoarding a pile of information for a future promise that we're not sure we can fufil on. Yes I know there's all this vision thing and that we have to look at the BIG PICTURE of where we want our venture to take us... BUT There also comes a time to stop the flow of information relating to the far off future. A future that may not seem real to us just now. I've taken this a step further I've cancelled all those subscriptions -- free and paid for-- all those memberships, which although valuable, have no present use for me because of the lack of time to absorb them, and... IT'S NOT URGENT OR PRESSING FOR ME AT THIS PRECISE MOMENT! I really wish that you get this. It's just... KEY! I've cashed in all spend on those marketing and website promotional tools. And, am working step at a time with ONE service provider linking all the other vendors together. It's time well spent. It's one less headache. It's money redistributed to info I need at PRESENT! There's only a certain amount we should feed our heads. The rest of it can be accessed as and when we need it. Pretty silly signing up for a whole host of things... AND NOT EVEN TOUCHING IT! This is where you'll have to be your own best judge and say WHAT AM I REALLY USING AND WHAT IS REALLY VALUABLE FOR ME... TODAY, IN ORDER TO GET THE JOB DONE? I'm involved in a number of projects, campaigns, consultations. I've deadlines on all of them. I've gathered only the info I need in each. I've physical and computer files holding this very information. When I see something that could add to, or enhance any of them, I add it to the relevant file or folder. I've resisted the temptation to go on an information wild goose chase with things. Saved a ton of time. Projects are humming with crispness and clarity. Through this culling and guillotining process, you'll see a freshness and clarity in what YOU do. The information clutter, will have died. Now, your brain has the freedom of movement, of thinking, of greater PRODUCTIVITY! Isn't that liberating, refreshing... PROFITABLE? Whether you've hoarded and stored like the best of them, why not put a stop to this TODAY? Why not give yourself the gift offreedom, of mental relaxation, of building a self image based on YOU keeping your promises, and... ... of cleaning and clearing out the inbox of your computer and, that of your mind. There's immense power in DOING the simple disciplines of life. How POWERFUL do you want to be? Start by working and using the information you need to use TODAY, in the projects and plans that you need to finish TODAY. Wishing you a life of satisfaction and multiple rewards. Raja C. Hireker ------------------------------------------------------------ NEXT WEEK -- The ability to tell a good story is CRITICAL if you're looking to bond with your customers and clients on a more regular, friendlier and more personal basis. You really don't want to miss this if making a bundle of profits from your customer base -- whilst giving them enormous value -- is important to you. ----------------------------------------------------------- P.S. Many have asked me about my website. And also about the copywriting service. The website www.RajaHireker.com is functional. There's more content being added. Though, as of now, it's breathing on the web.

[What you find below may be pertinent and relevant, or not. Decide for yourself:

https://rajahireker.com/who.html] Re Copywriting, especially email copywriting; I've a copywriting course that's delivered by email for those who are looking for some sort of 'hands off' assistance. To get it, all you have to do is send a blank email to the following KillerAdCourse@aweber.com [SORRY. Course no longer available] About 'hands on' help, get in touch: raja . hireker @ gmail.com

Your unwelcome invitation to the AI communication Drop dru.g zone

Here's what's desperately MISSING from most marketing and business communications, especially now that the AI content and copywriting drug worm has entered the frontal brain lobes of many a business person or marketing exec - depth, connective sincerity and good old fashioned honesty and authenticity.

In other words... BEING DAMN REAL.

Most communications are NOT that.

You can't get AI to be that for you.

What most communications try to do is to try to be something the business owners, the entrepreneur, the entity... IS NOT.

And believe it or not, you certainly don't need an all-intelligent, highly expensive, analytical swot team to swoop on in to tell you that; you can figure that out on your own.

And it's not hard to do. (Don't listen in and believe the nitwits who tell you this is all too complicated and you'll bloody your knees and mangle your business if you all but attempt it.)

Because look, you can automatically sense the polished disconnect the moment you set your eyes on it.

You can flatly SEE the Photoshop touch ups on the communications.

It's like there's a personality makeover going on that has you and your business be, who you're not.

And when that happens, guess what; you've just psychologically and monetarily, lost a goodly number of your audience. They've mentally departed from your planet, even though they may still be customers, patients or subscribers on your books.

Now don't get them wrong or get mad with them. It's not their fault at all to behave like that.

They do, as we all do. We intuitively know when there's a stage performance act being put on, and we know when there's real authentic conversation going on. We can sense and feel it.

"We proudly serve our customers and exceed their expectations due to our concerted and diligent efforts to leave no stone unturned"

YAWN! Haven't you fallen asleep yet from reading that unflattering canned twaddle?

Now the trouble with that approach is businesses of all stripes and size, try to emulate that same type of thinking and language, believing their customers and clients are also a lot more sophisticated, who would be impressed and captivated by such proclamations. And so because of that, will be more inclined to want to read and hear such things, over and over again.

(THINKING POINT: You haven't got a similar version representing your business, have you?)

Now yes, there may be certain individuals who actually do want to read those kind of messages and who do want their egos massaged, and who do want their brains to be soothed, courted and romanced by such approaches. No question about it.

Though, what's probably true is the fact that most humans, affluent or non affluent, are normal people. What that means is we all (mostly) want to be communicated with genuine sincerity and authenticity. No personality disfigurement, needed.

Around 10 years ago I was in conversation with Steve Sims, CEO of a luxury concierge firm, Bluefish. He has clients who pay him a lot of money, a LOT of money -- for example, how much would you pay to have someone arrange it for you to be married in the Vatican, to have  private dinner for 6 of your best friends at the foot of the marble statue of Michael Angelo's DAVID, to play with your favourite rock or pop band? -- well, Steve looks like a bouncer, rides a Harley Davidson, has a goatee beard, primarily wears black t-shirts and an earring... yet, is 100% authentic. His clients LOVE him. His communications are as his personality - warm, rugged and deeply sincere. But get this: when Steve previously hired copywriters for his communications, he told me they made him sound all Rolexy and Champagney... and that was OUT of character to who Steve was. And, in fact, he began LOSING money when he was portrayed as being someone, he wasn't.)     

Sobering, no? 

Want to shine like a bright warm light in the lives of your customers and prospects?

Want them to connect and a deeper relationship level with you and therefore, will want to buy more and more from you?

Then, send them bright warm messages on a continual basis that actually DOES lift their lives... that DOES inspire them to want to take some type of action... that DOES connect and draw them closer to you on an ongoing basis.

And certainly, do NOT have your communications and promotions be deliberately uppity or polished. Don't have them be a photoshopped, photocopied, AI drug version having little to zero empathy, energy, passion or authenticity. 

You don't get to be your true authentic brand that way.

[HELPFUL RESOURCE]

My Never Blank Writing Programme. It won't ever have you being who you're not. It'll never have you be out of sincerity. It'll never deliver canned, off-the-rack communications on your behalf. Your customers and clients will only ever receive remarkable communications from you to match your remarkable products or services. Email for more information- raja.hireker@gmail.com

Your 365 days marketing and content machine

If you're someone responsible for creating results for your own business, or you've been hired to do so for someone else's, then good news!

There's a ready made content machine already in place for you to roll out.

But, you may not know about it.

Now, in case you think that it's as easy as popping a pill a day and be done with it, sorry to break the news to you.

There's work to be done.

GASP!!

Oh, and let me suggest that if you've been brain numbed to believe that you shouldn't include work, or in not having to work that hard, in your messaging, promotions and campaigns, or just in general for your own life -- just like the title of the mesmeric 'The Lazy Man's Way to Riches" that had people buying the book in droves because of the in-built promise of the words Lazy and Riches and how the words been strategically connected inside a person's mind to believe that way and approach --

...then, you'll no doubt LOVE and froth at the madness around creating content and communications via AI.

Especially the part where it proposes to do all the work for you and where you really don't need even a quarter sized brain, and nor do you really ever have to stretch, excel, create.

That's somewhat lethargically captivating, isn't it?

But look...

If you're seriouly hanging all your creative input and content creation into the belief that AI will bring you the freshened, updated, lazy person's way to create marketing so good that people want to buy, stay and consume whatever you have to sell... over and over again, then you might as well freeze frame here and instead, go coddle your brain inside an instant zappy marketing system that has little personality, humanity and all the tried and tested ideas, tricks, strategies and tactics to feast your greedy little robotic eyes on.

In other words...

You've willingly enrolled yourself, your business, your venture, your future, your way of thinking and idea generation... into a world of mee too - ism and delerious sameness, where you're bracketed and pooled together with the many others who are jumping up and down at this life altering, new wonder of the world.

Okay, now we've wrapped that up and got it off our artificial hairless chest, here's your 365 days a year marketing and content machine that you can dive into right away and begin seeing results by tomorrow if you're nimble and agile enough.

Because, what your audience wants, what your customers want, what your subscribers want, is fresh, juicy, remarkably different content and communications thay haven't seen or experienced before.

Who's interested in the same, dreary, haggard, slouchy, plain vanilla ideas, approach and messaging that gives us that shrug of the mind that demonstrates to us there's really nothing going on here except plain-ness and utter blandness?

Can't get revved up, animated and energised about that, can we now?

However, here's a little formula that if you apply it to your business, your venture, your enterprise, you'll be delightfully suprised at what you find happening.

And just to state the bleeding obvious, this isn't a one time foray where you expect to see results multiply from it.

It's a way of being in your approach and application.

Consistently and continiously.

Now whether you use it or not, the google content machine is going to be your suprisingly profitable best friend in this little adventure.

Here's what you do:

1. Plug into google - "todays news".

2. Look at the listings that show up for your country.

For example, here in London UK, here's a partial list of the news of the day (6.39pm, 25th October 2024) 

• None of us can change the past', King tells Commonwealth. ...
• A big week ahead and a chance for a government reset. ...
• Twice homeless millionaire tops UK black power list. ...
• Kate Bush reveals plans to make new music. ...
• Lucy Letby loses bid to appeal against conviction. ...
• Sir Chris Hoy 'blown away' by men seeking cancer advice.

3. Pull out one headline that screams out to you as something that interests you.

4. Get a synopsis of the content piece.

5. Write your own version or interpretation of it.

6. In the call to action, transition and connect your product or service to the content piece and send reader to a link to buy it.

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There you have it. 

Nothing fancy, complicated or schexy about it.

Now how many marketers, owners, marketing executives, copywriters, creative commnication specialists will follow the above?

Very few.

Probably less than that.

Why?

Because of that dreaded 4 letter word rearing its semi-ugly head again.

WORK

This way of doing things, this system, it does take work.

No getting away from it.

It takes a creative brain who can transition and apply ideas into concerted action.

And, to do it over and over again.

It's work.

But it's smart , productive work

Now if you want an alternative to producing content from news, which by the way is what's going on in most people's minds in one way or another because guess what, today's news is fresh, it's what your customer audience is being baked into their heads in one way or another. It's all fresh and recognisable to them...

... then...

What you can do instead is look for things that are happening to you in your everyday life.

Keep your antennae and your wits about you and you'll soon condition yourself to be on the detective lookout for fresh ideas and inspiration.

Again. It takes work.

But now, you'll be into that approach, especially if you don't want to wear the Lazy Person's Much ado About Nothing tag around your neck. 

         

Want 20 content creation ideas to help fill your monthly marketing content calendar with?
Grab it Here.   

  raja . hireker @ gmail . com