Doling out the AI copywriting drivel.
And yet, the flak that sprouted forth because of it was anything but artificial.
It was actually a pleasant visual battering.
It was also sending a sobering message to those who thought on similar lines to Mr Lambasted.
When a Professional Marketer/Copywriter decides to proclaim in a Linked In article that his Copywriting AI newsletter will be of honking advantage, make writing easier, create more flow to one's ideas...
And yet... the article was obviously written with some form of AI as it was dripping with AI speak - "no drama, no fluff, etc".
Most telling was the piece was wrung dry of any kind of personality or humanity.
Just a series of robotic phrases and ideas, all snugly wrapped up inside the typical AI language curriculum.
Many who read it, just didn't take the writer seriously at all.
The damning kaleidoscopic comments to the piece proved it. It was almost universally critically gobbled up by readers, and humiliatingly spat back out at him.
Oh dear.
You deserve what you get, and you get what you deserve. Low thinking short cutters and mindless greed hackers will always get their punishment.
Another thing it also proved to everyone who writes, produces content, creates marketing assets... is... you had better come to the party with your own ideas and your own value.
And, you'd better be real about it because you'll be snuffed out in an instant.
We can all detect BS. We can smell imposter.
I coined a term for a particular imaginary device that visually enhances that detection.
At the time, I was in an organisation where the head of section was a PHD in bull-shit-ology.
The contraption?
BSD
A Bullshit Deflector.
It's a simple dome cap that has two little antennae with an end bulb jutting out of the top of each antennae.
And so when you're in ear shot of BS, the antennae and dome would instantly get triggered and would ring and thwang and light up like a Christmas tree.
So whenever the HOD spoke, those who were in on the game, would playfully twiddle our imaginary antennae on our imaginary domes. The laughter we enjoyed was epic, just as it was injurious to our aching tummies.
With all the AI nonsense that's doing the carnival rounds, online and off, for your own sanity, you're going to need to stock up on a barrow full of BSD helmets.
[HELPFUL RESOURCE REVISED]
