Let me take you back to an email I wrote almost 2 decades ago.
The world wide web had just popped up into global consciousness.
There was no social media to speak of.
There was no AI hysteria.
And yet...
What there was, and still exists today in a Frankenstenian grotesque way, is INFORMATION.
That, and what you'll read about profits and productivity, could make a major improvement for you across a number of areas.
It's ready below:
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Your 'Swinging For The Fences' weekly e-Missile Smashing a Sledgehammer Over the Mountain of Information That Could End Up... Drowning You! -------------------------------------------------- Dear fabulous subscriber: LOOK OUT! Day by day, the world is becoming a more dangerous place. Why? There's more information available on a daily basis than we can digest over our lifetime. The danger lies in the fact that our brains heading towards... AN INFORMATION BLOWOUT. That being the case, there's still an insatiable, greedy appetite to collect, hoard, pile up a veritable mountain of information... Information we'll MOST LIKELY never ever use! Think of this -- The Internet is a wild and wonderful resource. Ask it what you want, and it'll give it to you. In fact, anything you ever want to know, is there, available, mostly -- FREE. But still, there's people walking around as if they've had information deliberately kept from them! So, this information -- information we're gathering like squirrels building up a NUT PILE for the winter -- ...this info only has value for us THE MOMENT we set eyes on it, AND NOTHING LATER. For example: you see a promotion touting a Google AD Words book. You feel excited. You sense a future stream of traffic flowing to your website. You feel the warmth of the sun slapping against your arms from the profits you'll net from the info in the Google Ad book. THE REALITY? Different. A lot different. Go check your hard drive. Go check the books you've not turned the pages of. Gaze at the manuals, the literature, the courses you've not followed through on. What did you find? How MANY did you find? Want to know something that'll sicken you? If you go back and ask yourself what you wanted to gain out of it all, and... howcome till now you HAVEN'T gained, than what was it all about? Why did you spend the money? And something else... This info virus won't stop unless you say, "ENOUGH IS ENOUGH!" And, in a moment, I'll give you a terrific way to put a HALT, once and for all, to this process of gathering information we promise ourselves that we'll use in the future. Which of course, most of it, we don't use. Before I show you how to fix it, let me quickly tell you that there's nothing worse for our own self image when we promise to do something... But, we screw up on it. Now that can be something as simple as promising to do 20 sit ups in the morning, read a book for half an hour a day, write a journal... to -- submitting those articles on Thursday, get the website up and running, hiring expert outside help. Whatever it is -- We break it, it breaks us inside. Unbeknownst to the outside, the inside is slowly being chipped away at. Okay, let's cure this INFORMATION DISEASE. KEY: ONLY GATHER THE REQUIRED INFORMATION TO DO WITH WHAT YOU ARE WORKING ON, AT PRESENT I know it sounds simplistic. I know it could easily bypass you, set aside to be read another time. AND THAT'S MY POINT! If it's important for you and has impact in what you are doing today, get the information, act on it, track the results. Let's put this into perspective; so you can see how this all snaps together. You fine with that? Say you're working on a project with a client, and, you've also got to finish off a number of marketing and promoting tasks. Well, all the information you need should be related to completing those key tasks -- and only those. But, oh, there's a ton of stuff in the inbox. Hmmm... let's see now?... we seem to have a few minutes to spare. Promotion after promotion; for this website service, that email list building programme, how to be an effective public speaker for consultants course, this software programme, that recommendation, this affiliate programme... AAARGHH!! And guess what? We click on those damn buttons and links like our life depended on it! We think nothing of sending in whizzing to our hard drive... We internally dance with glee when our printer seems to buckle under the constant demands we put upon it -- stockpiling papers, information, data! Is it any wonder that we feel there's not enough time in the day? Just look at our INFORMATION HABITS! Can you see where this is all leading? It's leading to US fooling ourselves. Buying into our own PR DREAM MACHINE that's built.. ON SAND. But, the real you, the inner you, knows that productivity and profits is the NAME OF THE GAME. And that's true for each and every area of our lives. Go back again. The key to being effective in each and every area of our lives is PRODUCTIVITY AND PROFITS. And that means, securing the information needed to solve those issues, TODAY. Not in hoarding a pile of information for a future promise that we're not sure we can fufil on. Yes I know there's all this vision thing and that we have to look at the BIG PICTURE of where we want our venture to take us... BUT There also comes a time to stop the flow of information relating to the far off future. A future that may not seem real to us just now. I've taken this a step further I've cancelled all those subscriptions -- free and paid for-- all those memberships, which although valuable, have no present use for me because of the lack of time to absorb them, and... IT'S NOT URGENT OR PRESSING FOR ME AT THIS PRECISE MOMENT! I really wish that you get this. It's just... KEY! I've cashed in all spend on those marketing and website promotional tools. And, am working step at a time with ONE service provider linking all the other vendors together. It's time well spent. It's one less headache. It's money redistributed to info I need at PRESENT! There's only a certain amount we should feed our heads. The rest of it can be accessed as and when we need it. Pretty silly signing up for a whole host of things... AND NOT EVEN TOUCHING IT! This is where you'll have to be your own best judge and say WHAT AM I REALLY USING AND WHAT IS REALLY VALUABLE FOR ME... TODAY, IN ORDER TO GET THE JOB DONE? I'm involved in a number of projects, campaigns, consultations. I've deadlines on all of them. I've gathered only the info I need in each. I've physical and computer files holding this very information. When I see something that could add to, or enhance any of them, I add it to the relevant file or folder. I've resisted the temptation to go on an information wild goose chase with things. Saved a ton of time. Projects are humming with crispness and clarity. Through this culling and guillotining process, you'll see a freshness and clarity in what YOU do. The information clutter, will have died. Now, your brain has the freedom of movement, of thinking, of greater PRODUCTIVITY! Isn't that liberating, refreshing... PROFITABLE? Whether you've hoarded and stored like the best of them, why not put a stop to this TODAY? Why not give yourself the gift offreedom, of mental relaxation, of building a self image based on YOU keeping your promises, and... ... of cleaning and clearing out the inbox of your computer and, that of your mind. There's immense power in DOING the simple disciplines of life. How POWERFUL do you want to be? Start by working and using the information you need to use TODAY, in the projects and plans that you need to finish TODAY. Wishing you a life of satisfaction and multiple rewards. Raja C. Hireker ------------------------------------------------------------ NEXT WEEK -- The ability to tell a good story is CRITICAL if you're looking to bond with your customers and clients on a more regular, friendlier and more personal basis. You really don't want to miss this if making a bundle of profits from your customer base -- whilst giving them enormous value -- is important to you. ----------------------------------------------------------- P.S. Many have asked me about my website. And also about the copywriting service. The website www.RajaHireker.com is functional. There's more content being added. Though, as of now, it's breathing on the web.[What you find below may be pertinent and relevant, or not. Decide for yourself:
https://rajahireker.com/who.html]
Re Copywriting, especially email copywriting; I've a
copywriting course that's delivered by email for those who
are looking for some sort of 'hands off' assistance. To get it,
all you have to do is send a blank email to the following
KillerAdCourse@aweber.com [SORRY. Course no longer available]
About 'hands on' help, get in touch: raja . hireker @ gmail.com
