The money-making marketing wheel gets another spin (pointer 8)

Before we get to spin the money marketing wheel once again...

There's something I've got to shout about.

It's this:

There are certain principles and fundamentals to everything that almost ALL bypass and ignore.

You'll find the flagrant ignoring and detesting of the fundamentals in anything and everything... is something akin to a mass mantra of kinds. 

A collective messing of the Pink Floyd chant.

"We don't need no... f-u-n-d-a-m-e-n-t-a-l-s" 

Want to be, and stay fit and healthy?

Exercise. Eat good food. Take your nutrition and vitamins. Live happily and healthily. Daily

The Fundamentals.

Want to be a good human?

Do good things. Say please and thank you. Be Kind. Help others. Excel in what you do. Tell the truth.

The Fundamentals.

And in the world of marketing, there's more deletion, destruction and non-profitable businesses around... all because of disregarding, discarding and dismissing the fundamentals. 

So what are some of the marketing fundamentals?

Have irresistible offers. Continually Put them in front of people most likely to buy. Have entertaining copy and communications. Have a series of back end products and services. Create astonishing after care and follow up. Stay committed to being unique and different to any other business out there doing something similar to what you do.

Those are core.

Yet like I say...

Most toss the fundamentals out into the cold. 

And instead, want to dive into the unchartered and insane, all in the name of being different and pioneering. 

Shiny object syndrome does that.

It messes with the brain. It creates chaos and confusion.

End of Sermon.

Let's spin that wheel.

And, as we do that, we see that the marketing wheel's pointer pointer, points at....

SLACK ADJUSTER.

Um... whassattt!?

That, my dear uninitiated, is what's also referred to as a beefy whopping product or service that'll top the profit numbers barometer and will bring in and boost the cashflow numbers... significantly. 

Now I've heard Dan Kennedy speak about the Slack Adjuster, and it's something that EVERY business ought to have because the thing is, most of your customers won't buy it, but... all it takes is one or two buyers a month and you'll see the money numbers will ramp up significantly for you.

Examples:

A coffee shop can sell a mammoth sized, all bells and whistles coffee machine for hundreds, or thousands of pounds. Like I say, most customers won't buy it. They'll come in, buy their coffee and croissant, maybe a sandwich, a pastry, they'll do their normal shop. Yet, day in day out they'll see this new gleaming coffee machine for sale. Some WILL get tempted to buy. And you don't need to manufacture your own - you can create a deal/arrangement with the tons of coffee machine manufacturers who would no doubt love to sell a few extra machines a month, and where you receive a 50% commission for your displaying of the machine in your shop, and selling and promoting it.                         

An online or offline place selling cooking items, pots and pans, blenders, etc. They could team up with a cooking class provider in some far off place like Bali, or Barcelona, or Brazil, or Bermuda, or Brisbane, and create a luxury experience out of it for the customer, whilst attaching a nice value price tag to it. Again, all it takes are a few people to raise their hands and the cash flow and profits that come in, can in some instances, trump sales of the normal monthly takings from the normal sales of the regular products!

One more... (actually, I've squeezed in two for you!)

A bookseller or sports equipment seller can sell 'an audience with an author', or a 'week long training bootcamp' with the stores' physical trainers. (And if they don't have any trainers and only sell the equipment, then hire a trainer and split the money!)

Doesn't matter what service or product you sell or promote. 

You can adopt, adapt and apply the examples you see above and customise it to your products and services to create your own beefy slack adjuster version.

You ARE looking to increase the average order amounts every month in your business without having to triple down on your selling to make it happen, aren't you?

Well, then don't skip the fundamental examples and instructions above that'll help you boost your cashflow.

Look out again for the next post because the Marketing wheel is going to be spun again soon. 

  Want the Can't-Throw-Away Fundamentals That'll Get Your Emails Read and Bought From, Nearly Every Single Time? FREE BOOK shows you how. 

      

       raja. hireker @ gmail . com 

         

Marketing wheel spin time (Pointer 7)

The amount of poor unguided thinking and poor unguided marketing strategy going on everyday in all kinds of businesses and ventures...

...is both shockingly astounding in its diabolicalness, as it is a miracle opportunity.

And a miracle opportunity because...

... whilst most Owners and Marketing people splutter and overcomplicate what they're doing, (by buying into any bright shiny Tom Dick and Harry idea, system, tool, resource...)  you've a brilliant moment in time to step up your marketing systems and processes for your business.

How?

By not doing what all others seem to be doing! 

Interestingly, when the mirror is shown, most aren't open to truthfully declaring what they're up to, about how and why they've done what they've done, chosen what they've chosen. 

Anyway, that's them, and that's their rightful choice to make. 

Our choice right now is to spin that money-making marketing wheel and see where it lands for you.     

And, the pointer says...

AFFLUENT!

Ah. 

The collective cry goes up... 

...we're not in the affluent marketplace...

...we're not competing in that space...

... our products aren't for them...

And you might very well be right, especially if your strategy is to be the lowest cost provider of what it is you do and sell.

But, for most... and it doesn't matter what you sell and promote...

There is a section of the affluent market who'd be keen to know about your products or services - but only if you target them in your communications!

As simple as it sounds, it's pretty hard to sell to the affluent if you've not created a plan to do so.

And how do you create a match for your products and services to that market?

You customise and tailor your offerings to reflect that higher value, higher premium offering.

If you could sell a certain percentage of your products and services to the affluent marketplace, think about what that means when it comes to your bottom line sales and profit numbers?   

One thing that'll happen is you'll reach your money goal numbers, sooner and quicker than not. 

Another thing is you won't have to sell to more and more people to make your numbers.

You can do it with selling to fewer people because of the higher prices and the higher value prices you'll attach to those products and services.

The problem for selling to the affluent is almost NEVER in the marketplace. 

The problem is almost always inside the mind and head of the owner. 

So start today if you want to increase your revenue numbers, or to hit your money numbers, sooner.

Create a Marketing to the Affluent strategy and create the kind of campaigns that'll have them be newly created (and an ongoing) profit centre for you.

Keep tuning in.  

There'll be another spinning of the marketing wheel, coming soon.   

 

The marketing wheel gets another spin (pointer 6)

The marketing wheel is up for spinning. 

Let's SPIN!

And it's landed on...

Okay, so before I give you the actual wording that describes the strategy, the pointy pointer on the wheel has landed on, let me give you a specific way I'd like to introduce it.  

"Creeping separateness"

That's the phrase, or the two word sentence, that perfectly describes many relationships, both personal and in business. 

And that creeping separateness occurs mainly because there's only a little amount of talking or communication going on. And that's spread over a long period of time.

• There's only small doses of happy, encouraging, uplifting conversations going on.
• There's little amounts of fresh, new, invitingly open subject matters being talked about.
• There's very little truth telling going on.
• And there's definitely a whole lot of 'I don't know what to say' going on.

And so there's a strategy that'll fix plenty for you.

If you haven't clocked on already, the strategy is called...

Continuous Conversations. 

Now the way to have this demonstrated in a clear and constructive way, is for you to think about your closest friends.

Let me ask you this about them; do you only speak and communicate to them on the off chance, or in an out the the blue moment when something smacks the side of your head to do so?  

Or, are you more likely to connect and speak on a more frequent basis. And I mean, like nearly almost everyday, or even multiple times a day! Or if not that, at least once a week? 

And yet, for your business, your interactions with your customers and subscribers (for the majority of businesses) are most likely left to chance, or to when the feeling is right, or to when you have to sell something.

That's not right, is it?

Communications aren't only reserved and made when you want money.

Yet most owners act and behave exactly like that to the people who are actually the key assets in any business. 

The customers! 

Now we all love to be sold, that's because we love to buy and own things. 

Material things. 

Fancy things.

Non fancy things.

Other things we probably don't even need, or will use to any great degree or length.   

You name it, we probably want it.

And yet, we still want to be pleasurably sold to and have a good experience about it all. 

What we don't want is we don't want to be beaten mercilessly in the head via every single communication that leads with -- sales, sales sales. 

And like hearing it or not, but that's the mad mantra of the deluded Owner who's probably got some interest in creating a flourishing business based on deep connected relationships with their customers, but... act and behave in the most absurd and opposite ways to that. 

So let's make this pragmatic and practical so you can see that there's no particular magic or mystery to any of this:

What can you communicate to your customers and subscribers, about?

How about...

• The latest news happening in your business
• The latest thoughts and ideas going on in the minds of the business and owners
• Stories in the news that you can link and transition back into your business.
• How a customer got a fabulous result with your product or service
• Announcement of a free gift
• Search out what they are, then communicate about the different 'days of the year', around the world. For example 'be kind day, meat free day, grandparents day', take a child to work day, bike riding day, etc. Why not create your own 'day' of the year for your own business!
• Talk about the various sporting events of the month, and pick a theme that you think will be of interest to your audience.
• The new competition you're running.

Frankly, and the good news about it is, the list of things to talk and communicate about is... literally endless. It's EXACTLY THAT.

And something else...

Whether you realise it or not, whether you believe it or not, all businesses are in the relationship building and entertainment business. 

A diabolical assumption?

Not at all. 

Because think about the businesses you buy from. 

I'm primarily talking about the one's you like the best, or where you have glorious good things to say about them. Those are the one's that most likely have a good relationship with you, and that they do things in a way most others, don't.

And what I should also say that there are probably very few businesses that make it on that very short list of yours because frankly, majority of businesses are plain vanilla mediocre and lack personality, both in person and in print. 

Now what all this means for you is if you want long term value and stability, a business that's embedded with certainty based equity... then... what you must do is to map out a continuous communication programme for your business.

Plan for a week. Then the month. Then, when you're in the groove, plan out your year's communication plan.

Because no matter what's going on with the economy, with your marketplace, with the regulations and red tape, the evidence and facts are that if you've a strong relationship with your customers and subscribers, they'll see to it that you'll never be suffering from a money and cashflow point of view... all because you've shown a continuous and sincere interest in them.

Now that's what continuous communications will do, for both you and your customers!

Okay. The deadline's up. 

Tune in again for your next marketing money wheel goodness. 

Don't ever be lost😵in the marketing and business maze, ever again. Get the Continuous Communication route finder for your business, right here

        

Let's spin the marketing dough wheel again (pointer 5)

It's rude to point.

But is it? 

In the game we're playing here, it's definitely not rude to point.

That's because wherever on the strategy chart the marketing dough wheel pointer points its pointy point on, you'll make a lot more money because of it.

So, let's SPIN!

And the pointer has decided to land on... 

DATABASE SEGMENTATION!

Now if you've decided your mind is going to switch off here because you think this is the most boring of all things you can talk about...

Then realise this:

MOST Owners and Entrepreneurs would rather spend and invest a ton of money in bringing new customers in, and because of that, neglect the cashflow river that's sitting right under their idle noses. 

What that means is when you look at your database, you'll find a number of assets. 

For example: 

Customers who've bought

Customers who haven't bought in the last 30 to 90 days

Enquirers who have not been converted into buyers

Customers who have refunded

You'll also find, depending on how up to date your customer database technology and sophistication is, you'll be able to segment your customers into tight subsections.

For example:

Age

Sex

Geography

Education

Okay so what do you now do with all this valuable insight and information you'll gain by taking the small amount if time to start slicing and dicing your list into the various categories and sub categories?

You start making a whole lot more money, that's what'll happen.

Because now you can start creating simple campaigns to the different segments and categories of people on your list.

And remember this;

There's no profitable joy in sending out a one size fits all, campaign or promotional communication.

Unless of course you deliberately want to annoy and hassle your customers into receiving promos and communications that just aren't a right fit for them. 

You're much better served, as your customers and prospects will be, to send them specific versions of communications to be just for them.

No fun receiving a communication dealing with health issues for people over 70, if you're 40 and have zero health issue whatsoever.

No fun receiving a communication if you've not made a purchase from a company or business in the past, yet their communications refer to you as a loyal and valuable client of theirs. Makes no sense if you've a special offer to those who've previously bought your highest price offering to date, to then sell them the exact same offer again.

No sense in any of that whatsoever.

And it only makes no sense because there's no dedicated enough or committed enough in the business to seriously want to treat their customer database and spending records as the most important piece of intel in the businesses' vaults. 

Because that's what they are.

And if you've admittedly not been a dedicated bloodhound of your own business (or your client's business) to date, where you've not taken it upon yourself to want to mercilessly dig into every single possible permutation or combination of the various lists and sub-lists that exist in your business, then why not change that habit starting right now, in this present moment?

Because when you do, watch the money gates open. 

And also... watch the almost theatrical way how your straining pupils pop out of your eye sockets because of what you're now able encounter from a money and cashflow perspective, something that you couldn't, previously.  

DATABASE SEGMENTATION AND COMMUNICATION VERSIONING ARE THE ULTIMATE ON-GOING, TWIN-POWER MONEY MAKER's for your Business. 

But... only if you choose to fall in love with it all and where you consciously and deliberately choose to become a serious student of your own business.

You can work just this strategy on the marketing wheel and let it serve you profitably, for years to come. You don't need to complexify things and have zillions of ideas and strategies all going off at the same time... only to realise that you're not really capitalising on any of them to any great depth or degree.  

However...

If you're a proper thinking marketing person, you'll not just rest with the database segmentation strategy for you to make it rain in your business; you want more so you can make more and then do more good with the more you make. 

So sit tight, because the next marketing wheel spin appointment is on its way.   

Feel your business communications and emails are lacking that spark, that punch, that unforgettable personality and originality you secretly crave for? Don't want your business to be a plain vanilla business anymore? Well, fret no more. Because the way to get that Frank Sinatra entertainment factor fused into your communications, is only a short click away. CLICK ME HERE!   

(And I promise you, it's certainly not rude to point and click the click me here link :-)