The Ad, email, webinar, presentation, campaign... ISN'T your number one marketing asset. This thing... IS!

Most Owners and Marketers are flat out wrong about the importance and relevance of marketing.

Especially about what constitutes GREAT marketing.

Because look, you can easily think and believe that the ads you write or the emails you put out, or the presentations and webinars you put out, are the primary reasons for business success.

And on the face of it, you'd not be wrong. 

Because you can't really see any other reason for all business success that comes through the output that gets created.

And yet...

The KEY to one's ongoing success is the drive and unrelenting OBSESSION of the owner and leader.

What??

Yes, because the ingredients and nutrients of that obsession and drive, is what then gets packed inside any ad, or email or promotion or campaign or design.

In fact, that obsession runs throughout the entirety of the business's systems and processes.

It's everywhere. Top to bottom. Bottom to top.

Apple didn't just drum up great products, delicious design and desirable communications, right out of thin air.

No.

The businesses' success was driven by the obsession Steve Jobs has for what he wanted to create, and for what he stood for.

Disney didn't just magically produce a business that's endured for decades, that has people talking about it, and who keep on coming back, again and again and again.

Businesses like Apple and Disney aren't firstly about hiring the best marketing, advertising and communication bods. 

It's primarily about the magnificent Obsession Jobs and Disney had for what they wanted to create.

It's about being so good that others can't help telling others about you.

That's where the happy contagious infection happens.

The marketing, the ads, the promotions, all of that fell into line because of said obsession.

Without such an obsession, without such desire and clarity, businesses falter and splutter.

Owners then try to make up for things by turning to marketing and promotion.

That can work. For a short time.

But, those marketing surges and campaigns aren't fuelled and filled with the hot intense passion and desire the owners have for their businesses and ventures.

You can se the gaps and holes. The lack of passion and love for the products and services, leaks out.

That'll be immediately evident and obvious.

There'll be cute marketing tricks and gimmicks leading the charge.

And the lack of fresh creative ideas, the lack of energy, spirit and passion will be there for all to see.

And listen, you do NOT need to have a business the size and scope of Apple or Disney to benefit from having a raging obsession for what you do, for the products and services that you sell and promote.

The best, crazy good marketing and ads for your businesses are not a series of activities or a set of systems or processes.

It's a way of being. It's how you, the owner or leader, are structured internally for what it is you want to produce and create. It's about you having a burning, white hot desire and passion for what it is you stand for and what you then put out into the marketplace.

Your marketing and promotions not really working that well for you?

Then don't go and rifle through your ads and promotions for the answer.

Instead, look inside you, and check what your drive and obsession that you have for your businesses, is like. Check how really committed and turned on you are about what it is you're doing and producing.

Do that, adjust things, and soon you'll find you'll have created some of the best advertising and marketing for your business that you'll have ever had created.

It all comes from your obsession. 

It comes from being so good that others can't help stop telling others about you.  

Be THAT for your business, and then check your success. 

Because YOU are your businesses best marketing asset!  

Get FREE BOOK and proper quality Obsessional help via email to turn your marketing and business success, right around. Simply Click Here. 

        

If there's NO JOY OR FUN in selling what you sell, then your ads and marketing communications are going to be as dry as toast (and yes, you'll sell way less than you think)

Do you really LOVE what you sell and promote? 

I don't mean that you say you love it on the face of things, but then on the other side of it all you know that you don't have many good things to say about your products or services that has you convinced and convicted that your product or service is truly valuable, that it makes a significant and measurable difference for those that buy or invest in it.   

Are you a TRUE BELIEVER that what you have to sell, that it has the absolute benefit and wellbeing of your clients and prospects right at the centre of it? 

Whether or not that's true for you just now here's what's super important: 

- it's hard to have a fun business and it's hard to create the kind of inspiring and joyously created communications and sales writing when you're half-hearted and half convinced about what you're promoting and selling. 

And no, you can't flat out lie and hype up your products or services to be something they're not. Because guess what, you'll soon be found out. You'll soon have multiple people banging on your doors asking for their money back. 

Be alarmed or not, but there'll be a few who'll want your head and will heckle for your business to be barred and banned!

We as a collective, are sick and tired of hearing and seeing the same dry boring communications and marketing efforts, all across the board. The kind of efforts that make us indifferent and unwilling to want to find out more. 

Frankly, the problem isn't that a product or service is boring or tepid.

(Because I'm convinced that if you look hard and deep enough, you'll discover and unearth unique fresh distinctions and advantages about your products and services it'll stand you so far apart from those selling and promoting what it is you do, especially because of how you tell the story about it).

The REAL problem is the lack of ideas and the creative application in selling what you sell.

The REAL problem is refusing to bring an element of fun, joy, happiness and real entertaining excitement to your marketing, advertising and communication efforts.    

And I don't mean you hype up your products and services in such a way that it creates some kind of mass hysteria or false buying frenzy. I'm not talking about doing any of that. 

I'm talking about creating the kind of communications that people love to read and inherently love to buy from.

And if you're like the majority, we want our experiences, the service we receive, we want that to be something that knocks us down because of how incredible and exciting the whole experience was for us. 

We're silently dying for that to happen. Even if we have to wait for 3 blue moons for that to happen.

But we don't need to wait that long. 

Because in steps Walt Disney to slap us into 100% attention mode. Here's what he DID with Disney, in every which way that was possible for him to do so:

Do what you do so well that people can't help but talk about you. 

There's the MIRACLE formula right there...

And when we apply that formula to our communications and our sales messages, when we make our communications and sales efforts fun, joyous, engaging, entertaining... your customers, clients and prospects who see and read your communications can't help but talk about you. They can't help but pass around the stories about you and your products and services to plenty of others. 

No one delights in passing and referring the bland and the boring to others.     

Now's the time to fix things so that never happens to you and your business. Ever.  

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(If you'd like to see further examples of what I'm talking about (you've already see a number of them in the pages of this blog) when it comes to creating fun and joy in your sales and marketing communications, then send an email to me at the following address: raja . hireker @ gmail . com )