The (marketing) questions you DON'T ask, can't help you.

Your number ONE asset, is something you ALREADY own.

That being...

Your brain.

More specifically...

Your ability to ask and answer questions IS your number one asset.

Yet, most rarely use that skill to help them solve their most pressing problems or challenges... to ask those searching questions in order to diagnose what's not working well enough. 

And yet, the asking of questions and getting answers is part of the solution formula.

But that's not the end of it.

You've now got to act, you've got to practically do something with the answers you've got to the questions you've asked because of the problem or challenge you were in in the first place!

Otherwise...

You'll be back to square one -- having an unsolved issue, problem or challenge. 

Let's make this practical: 

What could be a possible issue you want answers to?

How about -- why is our ad or promotion not as successful as we thought it would be? 

Now if you're an Owner who simply believes that you can't find answers to that question, that or you believe the common canned answers given out by agency owners, consultants and practitioners who say things like...

Don't worry, the market is all messed up at the moment...

It's okay, we just have to run it several more times before we embed the message in the consciousness of the marketplace...

We'll just pay for a bigger sized ad...           

It's probably the time of the month that's caused it...

Give it time, we're building your brand here so it takes time to create the kind of results and awareness we're looking for.

Although response is on the seemingly low side, we're moving in the right direction as we've had great comments from people who loved the ad/campaign.

...then you're heading for more of your money to be flushed down the toilet. 

It's far more profitable for you to ask those difficult and not so difficult questions that'll help you get to the bottom of things so you won't have to repeat those mistakes and errors of judgement that had your ad / marketing campaign, flop.

So what kind of questions should you be asking?

Well, there are literally dozens of them. And in this post, I'll give you a few of them so you can use them and apply them to your marketing ads and promos you've recently created.

But remember, YOU have to generate your own answers to the questions and then, take the necessary practical action based on those answers.

The Questions:

Have we identified exactly WHO our ideal customer target is, and is it reflected in our ad?

What are the emotional hot buttons we are focusing on in our promo piece, and does it reflect the same emotions and pains that are currently being experienced in OUR marketplace?  

Does the headline of our promo hit the right core issue?

Is our ad promo entertaining and compelling?

Is there a specific response mechanism that's easily identifiable?

Are we making an irresistible offer for the product or service being promoted, and does it make the reader drool over what we're offering?

Is the ad, all things to all people (a one size fits all, promo)?

If I had to put my mother's life savings on the line in order to fund this ad, would I do it because of the quality of the ad/promo?

There's obviously more you can ask. A whole lot more.  

Facts are...

You could get even more microscopic with your questions and by doing so, you'll quickly un-earth a intel treasure trove that'll help you create the kinds of ads and promotions in the future that'll be of a much higher quality and standard than the ones you've been putting out. 

Questions.

They'll not only save your bacon, but they'll also help you build the kind of quality, insanely profitable business you've always wanted.

Keep on asking them.

Because remember --

The questions you DON'T ask, can't actually help you.

Want big marketplace advantage and fatter profits? 

Then be a masterful question asker! 

        

Want to know what questions to ask that'll get your Email Marketing game good 'n profitable?   
Sign up for the glorious answers, here.

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Help, I'm all muffled... I don't have anything to write about!

What's the big business curse infecting many a business owner's mind?

"I can't think of anything new to write about" 

And that's a curse that's spread right across the whole communication smorgasbord.

• The emails
• The ads
• The sales letters
• The campaigns
• The social media posts
• The special reports
• The blog posts

And when you internalise the fact that your communications really are the heart and soul, the lifeblood and profit centres of most business, the whole thing warrants close scrutiny.

Because guess what?

A bored and switched off customer or prospect, will go elsewhere in search of the good time feeling, in search of a better happier experience, in search of the difference making that makes all the difference.

And that means, a whole lot of customers will soon bail if prodded with enough boringness, and as such... will take with them their referral and residual value profit centres -- and yes... they'll align it to some other business!  

So how can you inject the kind of newness, freshness, the joyful entertainment that enhances the readability factor inside your communications ...the very communications that'll have your customers and audience lapping up all you have to say and share? (And therefore, buy more from you, more frequently!)

Well, you do it by accessing your already existing content factory plant.

What?!!

That's right.

You need not go anywhere outside your sweet circumference in order to have you access the kind of material and content that'll bring the hordes to you.

That's because your content factory machine is already inside you. 

More specifically...

It's all logged and lodged inside the recesses of your incredibly ample and squishily  intelligent brain.

Now the key to getting to all that delicious content nourishment, is to jumpstart and trigger your brain into being that search and collect mechanism for you.

And how do you do that?

By prodding and poking it with a series of laser focussed questions.

Questions that'll help you uncover priceless, and an almost unlimited supply of money- making goody bars.

So what are some questions we can begin with that'll get the prodding into motion? 

(And do remember, the answers to the questions can be used as material and content in multiple media formats).

Who has been your most obnoxious customer, and why?

What specific thing goes on in your industry they want no-one to know about?

What's the most absurd 'rule' in your industry that you want to see banished and crushed?

What do customers in your industry generally hate that the majority of businesses do a lot of?

What's been your most successful product?

What's one of the most priceless things about your business that you've taken for granted, yet have been hiding all these years? 

What did you have to overcome to get your business to where it is today? 

What's an admission that you want to make and clear the air with?

Who are your business and non-business inspirations?

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As you're most likely beginning to see, there's an endless amount of material locked up inside your brain, which, if released and poured into your communications, will bring that missing newness, freshness, authentic spirit and energy into your business. 

And yes...

Your readers and customers will LOVE this difference making that you're choosing to make. 

And don't let it stop here!

Keep going back to that content factory plant and pull out all those goody bars by asking all manner of the sane, mixed in with the wild, weird, unconventional and unorthodox questions that'll produce the kind of entertaining answers that'll be the profit making gold for you. 

So let's ask that question again?

Don't have anything to write about?

On the contrary. 

Do the above and you'll have a happy filled mountain of the stuff that you can sort, sift and apply to your heart's desire. 

    

Want MORE proper email education that'll help you entertain more and help you sell more of your products and services? 

Here's where to go!