In other words... BEING DAMN REAL.
Most communications are NOT that.
You can't get AI to be that for you.
What most communications try to do is to try to be something the business owners, the entrepreneur, the entity... IS NOT.
And believe it or not, you certainly don't need an all-intelligent, highly expensive, analytical swot team to swoop on in to tell you that; you can figure that out on your own.
And it's not hard to do. (Don't listen in and believe the nitwits who tell you this is all too complicated and you'll bloody your knees and mangle your business if you all but attempt it.)
Because look, you can automatically sense the polished disconnect the moment you set your eyes on it.
You can flatly SEE the Photoshop touch ups on the communications.
It's like there's a personality makeover going on that has you and your business be, who you're not.
And when that happens, guess what; you've just psychologically and monetarily, lost a goodly number of your audience. They've mentally departed from your planet, even though they may still be customers, patients or subscribers on your books.
Now don't get them wrong or get mad with them. It's not their fault at all to behave like that.
They do, as we all do. We intuitively know when there's a stage performance act being put on, and we know when there's real authentic conversation going on. We can sense and feel it.
"We proudly serve our customers and exceed their expectations due to our concerted and diligent efforts to leave no stone unturned"
YAWN! Haven't you fallen asleep yet from reading that unflattering canned twaddle?
Now the trouble with that approach is businesses of all stripes and size, try to emulate that same type of thinking and language, believing their customers and clients are also a lot more sophisticated, who would be impressed and captivated by such proclamations. And so because of that, will be more inclined to want to read and hear such things, over and over again.
(THINKING POINT: You haven't got a similar version representing your business, have you?)
Now yes, there may be certain individuals who actually do want to read those kind of messages and who do want their egos massaged, and who do want their brains to be soothed, courted and romanced by such approaches. No question about it.
Though, what's probably true is the fact that most humans, affluent or non affluent, are normal people. What that means is we all (mostly) want to be communicated with genuine sincerity and authenticity. No personality disfigurement, needed.
Around 10 years ago I was in conversation with Steve Sims, CEO of a luxury concierge firm, Bluefish. He has clients who pay him a lot of money, a LOT of money -- for example, how much would you pay to have someone arrange it for you to be married in the Vatican, to have private dinner for 6 of your best friends at the foot of the marble statue of Michael Angelo's DAVID, to play with your favourite rock or pop band? -- well, Steve looks like a bouncer, rides a Harley Davidson, has a goatee beard, primarily wears black t-shirts and an earring... yet, is 100% authentic. His clients LOVE him. His communications are as his personality - warm, rugged and deeply sincere. But get this: when Steve previously hired copywriters for his communications, he told me they made him sound all Rolexy and Champagney... and that was OUT of character to who Steve was. And, in fact, he began LOSING money when he was portrayed as being someone, he wasn't.)
Sobering, no?
Want to shine like a bright warm light in the lives of your customers and prospects?
Want them to connect and a deeper relationship level with you and therefore, will want to buy more and more from you?
Then, send them bright warm messages on a continual basis that actually DOES lift their lives... that DOES inspire them to want to take some type of action... that DOES connect and draw them closer to you on an ongoing basis.
And certainly, do NOT have your communications and promotions be deliberately uppity or polished. Don't have them be a photoshopped, photocopied, AI drug version having little to zero empathy, energy, passion or authenticity.
And certainly, do NOT have your communications and promotions be deliberately uppity or polished. Don't have them be a photoshopped, photocopied, AI drug version having little to zero empathy, energy, passion or authenticity.
You don't get to be your true authentic brand that way.
[HELPFUL RESOURCE]
My Never Blank Writing Programme. It won't ever have you being who you're not. It'll never have you be out of sincerity. It'll never deliver canned, off-the-rack communications on your behalf. Your customers and clients will only ever receive remarkable communications from you to match your remarkable products or services. Email for more information- raja.hireker@gmail.com
