Seems ludicrous to me.
Of course it does.
Investing in expensive hi-tech gadgetry, online tools and sophistication, whizz bang automation...and yet, hiring people devoid of emotion, connection, and just plain human sense to get the product, the service, the business, the idea, across and sold.
It's like the entrepreneur investing in eye boggling buildings, elegant interiors, sophisticated technology, yet hiring a bubble-gum popping, couldn't-care-less nitwit at the front desk or manning the phones.
Why cut corners?
Well, you've got to make cuts and reduce costs somewhere, right?
And yet...
Why on earth would you want to do it in the highest yielding activities a business has - the sales writing and marketing pieces that are designed to have someone who is a potential prospect for the offering, to be captivated and charmingly invited to take up the offer. Why someone would want to compromise on that specific corner cutting is more than mad.
And that's especially ripe in today's crazy mad scenario where businesses are going out of business because amongst many things, they're not making enough compelling offers to invite, entice, encourage the marketplace to buy what they have.
A good sales writer with a switched on brain, will do that for you.
Got lots of stock piled up and you can't shift it?
Then create a promotion. Write a sales letter or an ad. Do something that you've not been doing.
Don't just think the economy and your customers and the government are simply going to come to your rescue when you want them to.
They won't.
It doesn't work like that.
HINT: You be your own rescue source.
If not, then hire competent writers with switched on brains, oodles of sales mojo and a dollop of creative wit in order to help you bring in the rupees, pounds, dollars or euros.
The great Dan Kennedy refers to something called - send the bill to the herd.
By that he means if you want a monetary injection, then write a sales letter or a promotional campaign for a specific offer and let your customers buy it.
In other words...
Let the customers pay the bill for what it is you want.
Of course, in return you've got to provide them with something of wanted value. Something they really want. Some kind of irresistible, can't-turn-away-from', bargain.
Because if you don't provide something of higher value than its purchase cost, then you'll be seen as a desperado for money.
If you like that reputation, then there's nothing I can do about fixing that. That's down to you to do.
But here's the crux of the matter - you can't send the bill to the herd if your writing and communications are devoid of genuine personality, entertainment, and a well crafted offer.
So again, where have all the good writers gone?
Because honestly, all you need is a good enough writer, a decent product or service, and a list or audience to sell what you have.
And in times of COVID, and social distancing and not going out that much to shop... with most people spending gobs of time on their phones, the internet, social media... the time to bring out your writers so they can do their money creating stuff, is actually...right in this very moment.
As strange as it might seem, the current climate and economy is perfect for your marketing and sales writers to help you lug in the money.
http://rajahireker.com/what.pdf
