And so the 'creative advertising merry-go-round madness', continues.
Take a look at the above.
The headline of course, is utter rubbish. The message it's trying to convey, is nonsensical.
Next, why pay for a full page ad, if you're only using half the page?
Next, why have the copy outlined in the format of some shimmy hoola boola dancers?
And then, why have the copy be made hard to read with light blue writing on a paler blue background?
Ads are meant to stand out and gain attention. But not in this nincompoop way.
In fact, there's some insightful copy in the piece, though it's poorly presented in the way it appears above.
So what would make this ad stand out? (And therefore, get greater readership and potential investors?)
How about dropping the copy into a formatted version of the David Ogilvy ad - "At 60 Miles An Hour, The Loudest Noise In This New Rolls Royce Comes From The Electric Clock"
There's no reason to have shoddy advertising represent good quality products and services.
Yet it seems to be happening everyday when you flip open a magazine, newspaper or search the Internet.
And what's all the more worrying is this kind of shoddy lazy application is being produced by 'professionals' who have probably attended some kind of university or place of higher learning.
Oh dear.
So what if you're reading this and you have to create ads to sell your products or services - why not challenge yourself or your people to create the most inviting, engaging, curiosity provoking ads they can create?
Why not challenge them to produce a 10X better ad than what they first come up with?
There's nothing inspiring about creating mediocre or less than mediocre output. Not only is it damaging to a business, it's a complete waste of money - CLIENT money.
If you want a fresh pair of qualified eyes help you create the kind of advertising that creates monetary results and riveted attention from your audience, then here's the place to go: raja.hireker@gmail.com
