Here's a customer service industry norm, in response to an enquiry I made about a purchased product.
Thanks for contacting Tower
We’ve received your message safely and cannot wait to get back to you. We always try our best to respond to each email within 48 hours, but please allow up 3 business days for our team to get back to you - there’s no need to send any duplicate messages to us during this time.
Where's the flaw?
It's here in plain sight.
We’ve received your message safely and cannot wait to get back to you.
And then this...
please allow up 3 business days for our team to get back to you
Hmm...
Not very customer focused.
Cannot wait to get back to someone probably means (for the recipient reading) somewhere in the region of...
ALMOST RIGHT AWAY!
But no.
It was the lead up tease that has one think, oh goody, a business who cares about their customers and their concerns.
And then...
The pull away.
We won't speak to you for possibly 3 days.
Nothing alarming really.
Because alas, that's how most businesses operate.
And that's exactly why there's more room than ever for a business to wow and astonish their customers with a simple, alarmingly effective plan.
And here be that plan:
Solve your customers problems and issues, faster, more cleaner and in a kind and courteous way they've rarely experienced anywhere else, if ever.
And look, it doesn't take much to do that and clean up in your market place.
No multi-page manifesto or any kind of advanced education needed to make the changes.
Declare what your customer mission is, and deliver on it. Keep your word and deliver on it.
"Oh, but I can't do that... there's too much going on.. I can't find the right people... it costs too much money."
That kind of thinking will produce nothing but a system of non deliverance, of breaking promises, of being talked about in the wrong way.
That's not a very dignified way to create relationships with the people who pay you.
Yet, that seems to be the normal standard across the board in how things are done.
2025 can be a gamechanger year for you.
But only if you decide to take the simple actions that'll help turn your business into a service and customer oriented, machine.
Want to become the talk of the town with how you astonish your customers in your communications?
Then find out how to do that, here:
