Strange Secret for Creating Customers who Make it A Custom From Buying From You

Actually, there is NO strange secret.

However, what's actually strange about it, is why most businesses of all stripes, kinds and sizes...pay so little attention to it. 

Even though this hidden-in-plain-sight secret, is widely open to all.

And so what is this not so strange, secret?

Here's the ZERO drum roll version --

Communicate more frequently, with interesting things to say and convey.

GASP!

That's your not so strange or schexy secret for you, in a plump nutshell.

Communicate more frequently.

And... don't make it boring.

Now you can fight against that all you want.

But look...

Can it be any more simpler?

Can it be any less complicated?

Well...

Guess what?

It seems there's a high value placed on the complex and the technical. 

Meaning...

If it's not got a dozen moving parts and if there aren't a gazillion bells and whistles to make the whole system work, then it can't be any good. It can't be worth wasting time and money on it. Can't be producing any kind of meaningful results. 

(See here how incredibly money-making-important it is to have regular communications with freshness and interesting info baked right into it) 

Look for more sophisticated systems and strategies all you like, if that's your thing.

But...

You simply can't get a better and more profitable system working for you in your business, than communicating more, and doing it in interesting, unique, non-boring ways.

Because guess what happens when you show up consistently, and when you show up with intrigue, and interest, and freshness?

What happens is the people you're communicating to, want more of it. 

Why?

Because you're probably the only fresh and delightful voice in their life -- a life that's pretty much filled with clichés, and automations, and boring disinterest they get at every turn of the electronic life they lead. 

They need their communication fix.

And so...

When you communicate more frequently, with a zest and juicy freshness they can't get anywhere else, and you tie that in with your products and services, it all becomes an irresistible proposition for your listening and reading audience. 

And that means there's a higher probability they'll buy from you, more times, and... they'll be open and free to hear about your higher end products and services, without having to feel they've been cornered by a used car salesman pummeling them from all angles. 

Not a particularly bad result from a simple one two system of communicating more often, and having new and fresh things to say!

Go for the glorious complex, if that's what you and your business wants. 

Go for the canned personality versions AI is flooding all markets with, if that's what you and your business wants.   

Go for the obvious delays and stalling that naturally occurs when you've a complex and complicated strategy that you find you're continually plucking at and tinkering with...if that's what you and your business wants.

It's your ship to steer.

You can choose complicated and complex, or simple and straightforward.

Whatever you choose, make buying from you... a joyful custom

For Serious communication specialists only -- GO HERE if you want simple, better, more profitable communication systems working for you in your business or enterprise.  

Customer Service - it means didley squat to most businesses

Here's a customer service industry norm, in response to an enquiry I made about a purchased product.

Thanks for contacting Tower

We’ve received your message safely and cannot wait to get back to you. We always try our best to respond to each email within 48 hours, but please allow up 3 business days for our team to get back to you - there’s no need to send any duplicate messages to us during this time.  

Where's the flaw?

It's here in plain sight.

We’ve received your message safely and cannot wait to get back to you.

And then this...

please allow up 3 business days for our team to get back to you

Hmm...

Not very customer focused. 

Cannot wait to get back to someone probably means (for the recipient reading) somewhere in the region of...  

ALMOST RIGHT AWAY!

But no.

It was the lead up tease that has one think, oh goody, a business who cares about their customers and their concerns. 

And then...

The pull away. 

We won't speak to you for possibly 3 days.

Nothing alarming really.

Because alas, that's how most businesses operate.

And that's exactly why there's more room than ever for a business to wow and astonish their customers with a simple, alarmingly effective plan.

And here be that plan:

Solve your customers problems and issues, faster, more cleaner and in a kind and courteous way they've rarely experienced anywhere else, if ever.  

And look, it doesn't take much to do that and clean up in your market place.

No multi-page manifesto or any kind of advanced education needed to make the changes. 

Declare what your customer mission is, and deliver on it. Keep your word and deliver on it. 

"Oh, but I can't do that... there's too much going on.. I can't find the right people... it costs too much money." 

That kind of thinking will produce nothing but a system of non deliverance, of breaking promises, of being talked about in the wrong way. 

That's not a very dignified way to create relationships with the people who pay you. 

Yet, that seems to be the normal standard across the board in how things are done.

2025 can be a gamechanger year for you.

But only if you decide to take the simple actions that'll help turn your business into a service and customer oriented, machine. 

 

Want to become the talk of the town with how you astonish your customers in your communications?
Then find out how to do that, here: